What is a sustainable competitive advantage? It is a unique resource or capability that allows a company to maintain its market position over competitors, ensuring
What is the Burning Platform? It’s a call to action for businesses facing critical change, urging immediate action to avoid potential failure. The concept of
What is first party data? First party data is information collected directly from your audience through interactions on your website, app, or emails, used for
What are actionable insights? Actionable insights are data-driven findings that can be directly applied to make informed decisions, leading to specific actions that improve outcomes.
What is a weighted average Excel? Weighted average Excel is a calculation that assigns different weights to data points, reflecting their importance in the total
What is a marketing analyst ? A marketing analyst evaluates market data to optimize strategies, understand consumer behavior, and boost business performance. Marketing analysts are
What are competitive intelligence tools? Competitive intelligence tools analyze market data to help businesses understand rivals and industry trends for strategic decisions. Competitive intelligence is
What is a business strategist? A business strategist develops plans to enhance company performance and competitive positioning. A business strategist is a professional who helps
What is clickstream data ? Clickstream data tracks the sequence of clicks made by visitors on a website, revealing pathways and behaviors for analytics. Clickstream