Marketing Software Archives

What Are Some SaaS Product Ideas To Boom In The Coming Years?

The SaaS business has seen an immense upsurge in the previous decade. There have been wide changes in every aspect of organizations from on-premise to cloud solutions.

Cloud software distribution, to be specific SaaS, PaaS, and IaaS models, conquered the tech world and now won’t disappear any time soon. Simultaneously, the COVID-19 pandemic expanded the significance of distant work for a business to last as well as provide high benefit.

During the pandemic, SaaS application ideas have attracted many SaaS development companies with their cloud software services. This surge is the reason why people are coming up with fascinating ideas and making their ideas come true.

Who thought SaaS business ideas set-up could be this much fun?

SaaS is known for offering agility and cost-effectiveness to the business, which makes it one of the most reliable amongst other business platforms.

As per the growth parameters, the SaaS industry will be worth $143.7 billion by the end of 2022.Hence, investing in SaaS business is a stunning opportunity for the entrepreneurs.
According to SaaS Global Market Report 2021, the worldwide SaaS market is expected to grow from $225.6 billion in 2020 to $272.49 billion in 2021 at a CAGR of20.8%.
As per the latest forecast by Gartner, the worldwide end-user spending on public cloud services is forecast to grow 23.1% in 2021 to tota upl $332.3 billion, up from $270 billion in 2020.

What Is A Saas Business?

SaaS businesses are hosted in the cloud. Unlike other softwares, in SaaS business the users need not install anything to access the product features. SaaS business is helpful as it provides targeted customers along with recurring revenue for you to control the churn rate.

There are various types of SaaS companies. With the increase of software companies shifting towards the SaaS model during the past decade and coming time, various different types of SaaS products are coming into view.

Top SaaS App Ideas to Boom in Coming Years

Marketing automation

Software management programs can assist in automating SMS, emails, payments, and tools to manage social media. Marketing automation programs offer easy solutions. It can help with strategic marketing and streamlining job flows, marketing campaigns, and their outcomes.

Some SaaS Examples are: Duel, Hubspot

Video rendering

Video conferencing is mushrooming due to the lockdown and work from home scenarios. The real-time video calling and rendering demands an accessible and straightforward SaaS application so that a child in an online class or grandparents in another state can use it without any confusion or difficulty.

This software sector which was previously catering to the larger companies is now a part of regular households—a tremendous profitable SaaS startup ideas.

Some SaaS examples are: Veed, Keyshot – Read More

#OKRSoftware #EmployeeTrainingSoftware #Marketingautomation #CRMSoftware

Email Marketing Trends That Are Not Going Away

So, you want to brush up on your brand’s email marketing strategy? Of course––high traffic, heavy engagement and click-through rates are vital checkmarks for any successful business. Fortunately, you’ve come to the right place. We’ve got some tips and tools on offer, along with some examples of where you can get started. Here are some tried and tested email marketing trends that are here to stay.

Mobile optimization

To put things simply: everybody is on a mobile phone. EVERYONE. And for those who aren’t? You’re not going to want to waste time and resources trying to appeal to them. They have made their choice, and they can live with it. That leaves everybody else––no small number. In fact, by 2022, there are estimated to be 7.26 billion mobile users around the world. That’s a little less than the entire current global population (try to figure that out). A lot of people are online and on the go. And when they are going, a lot of them are checking their emails. This presents one of the most important opportunities for businesses to engage with their customers. And yet, most email campaigns are not optimized for mobile readers.

According to studies, nearly 80% of mobile users have made a purchase online using their device. If you want to increase traffic while delivering your brand message effectively, you MUST make mobile optimization a priority during your next email campaign. This does not involve draining your resources or dollars from your company budgets. On the contrary, your existing campaigns likely need only a few minor tweaks. Well-optimized emails are clean, concise and to the point. They fit the smaller screen without overwhelming users by incorporating heavy graphics or bad UX/UI. If you want to increase the click-through rates, without sacrificing brand identity, try to keep things to the point.

Who’s doing good work on good mobile optimization?

There are many great examples of brands that use effective mobile optimization in their email campaigns. Some consistently great ones include FilmSupply, RalphLauren, and Glossier.

Dark mode-designed content

This one goes hand in hand with mobile optimization but is strong enough of a trend to deserve its own spot. By now, you know the figures around how many people are using their phones to make purchases. But what marketers may not be considering is where and why these people are using their phones.

There are many reasons why mobile users might choose to switch their phones over to dark mode. To conserve energy, to ease eye strain, to maintain a Gothic aesthetic. Or because they are scrolling through emails in bed next to a sleeping partner. The possibilities are endless. That’s why it’s best NOT to forget about them. Dark mode mobile use is a growing trend for all the above reasons. Brands should be adapting to keep up with competitors. – Read more

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My Top 10 Learnings From Ben Chestnut, CEO of Mailchimp

So the recent SaaStr Annual 2020 at Home was a smashing success. 3 days, 100s of roundtables and sessions, and 1000s of 1-on-1s.

I was fortunate enough to lead two discussions, the first with one of my favorite CEOs, but one I hadn’t been able to do a deep dive with before, Ben Chestnut, CEO of Mailchimp.

I’ve been a 3x customer and watched Mailchimp over almost 20 years grow to be perhaps the first SaaS company to hit $1b+ in ARR being 100% bootstrapped.

My top 10 learnings:

1. Yes, bootstrapping really does take 3-4 years longer. We’ve talked about and written about this many times before, but Ben vigorously agreed. Mailchimp took years to transition from an agency to a software business, and then years until it finally took off when they added freemium. In fact, really, it took 2 years to get going and 4 years to hit Initial Traction. Bootstrapping is less a lifestyle than something we just do when it’s the only or best option. More here.

2. You may not need a moat. Maybe let them go if they aren’t happy. Happiness is a moat. I’ve had a lot of discussions over the years on what constitutes a “moat” for many SaaS products. Ben confirmed there is no moat at Mailchimp. He said in fact, he doesn’t want moats. If a customer wants to leave, he wants them to leave. And hopefully earn them back later. “Customer happiness is a moat”. You don’t get that if you make it hard to leave.

3. Phase 2 might take 12 years to get to. It’s OK. Talk to more customers to know when you are ready. Mailchimp in the past 2 years has grown from an email company to a marketing automation company. That’s a big change, and their own version of finally going upmarket. But boy — they waited! Almost 20 years. They waited until $1b in ARR to go upmarket more, to add a much richer and broader product suite that took them out of “just” email. So do at the right pace. A bit more here.

4. It can take 24+ mos. to get to real Product Market Fit. Mailchimp didn’t really have product-market fit until it went Freemium a full 2 years in. We’ve talked for years on SaaStr on how you have to budget 24 months to really get something off the ground in SaaS. Here’s another case study. It also took Mailchimp 24 months, and a tilt to freemium (which they initially resisted), to even get to $1m in ARR. A bit more here.

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