How Important is the Option to Work Remotely to Employees?

Technology has advanced to a point where employees can grab a laptop and their cell phone and set up shop wherever it is most convenient. This has led to a major shift in how companies do business. Rather than asking their employees to commute to work every day or even at all, many companies have opted to give their employees completely free reign for whether or not they work from a desk. In fact, most companies will at the very least offer the option to work from home when their employees are feeling under the weather or have a personal situation going on that requires them to leave the office.

This option is seen as a vital way to accumulate talent as it becomes more expected as a perk. Companies see huge benefits to giving their employees more freedom, and it also cuts office costs and boosts general engagement for employees. It seems like a win-win for both employees and companies. But as it becomes a more mainstream option, there has been more discussion about how important this is to continuous talent acquisition. This survey asked over 2,500 people nationwide how important they feel that the option to work remotely is to their decision to accept a job. The results might surprise you.

On average, the ranking for how important it was to an employee that their employer offers a remote work option was lower than we would have estimated. Most states averaged right around the middle of the road for how highly they rank working from home as a perk. Vermont had the highest average at just under 7 out of 10, followed by Alaska and New Hampshire. It’s possible that the snow-filled winters (and by extension snowy road conditions) had something to with the higher rankings in the Northeast!

Meanwhile, on the opposite end of the spectrum, New Jersey, Louisiana, and Tennessee had the lowest ranking for how important they feel the option to work remotely is to their work experience. – Read more

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Email marketing psychology is a huge part of selling anything through email. To make sales, we need to appeal to people’s senses and make them feel something if we plan on getting them to buy.

Some people buy when they feel inferior. Others buy if they get excited enough. Some consumers are complete impulse buyers and will buy anything if you don’t give them enough time to think about it.

When it comes to email marketing, it’s essential to understand some of the psychology behind converting emails into dollar signs. We put so much emphasis on the subject line and getting the email open that it’s easy to ignore the copy we put inside.

Here are eight simple ways to get inside your client’s brain and come out with something shiny.

1. Have a Value Proposition

We hear this a lot these days, right? You need to provide value upfront if you expect to get anything on the back end. We hear that we can’t sell to people all the time and expect that they’ll always buy from us.

If you’ve ever heard of the popular Youtuber and Entrepreneur Gary Vaynerchuk, you’ll know where I’m coming from. He wrote a book called “Jab Jab Jab Right Hook”. In it, he talks about how you need to slowly introduce your offers to your prospects by offering them free value initially.

After about three free offers (ebooks, swipe files, intro courses, videos, etc.) you can pitch a paid offer. Your audience will feel more compelled to purchase something from you since you’ve provided them so much free value.

Has someone ever done something for you in your life, and you immediately thought, “oh man, I owe this person big time.” You want the people on the other end of your email to say, “Holy crap, I can’t believe they’re giving this away for free!” If you can accomplish that, you’re almost guaranteed to pull in a sale down the road.

2. Scarcity Technique

We’ve all heard of FOMO (fear of missing out). You want to use this strategy in your emails to deploy the psychological anxiety associated with missing out on a great offer. We see this all the time in digital marketing now.

Someone releases a course at a ridiculously low price and offers that price to only the first ten people who join. Then after that ten join, they extend that price for another few weeks. Then they up the price, and they get all the people who missed out initially. It goes on like that as a smart marketing tactic. They never had a concrete destination with the price all along. Please use this ethically, with a real reason for this style of deadline. – Read more

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Category: Marketing Software

How Important is the Option to Work Remotely to Employees?

How Important is the Option to Work Remotely to Employees?

Email Marketing Psychology Guide to Better Emails

Email marketing psychology is a huge part of selling anything through email. To make sales, we need to appeal to people’s senses and make them feel something if we plan on getting them to buy.

1. Have a Value Proposition

2. Scarcity Technique