What is an EPOS system?

An EPOS system or electronic point of sale system is the combination of point of sale software and hardware to make a till system.

EPOS hardware will be the physical device where you can install EPOS software.

EPOS software will act as your till interface, enabling you to speed customers through checkout, process transactions and manage inventory all on one device.

EPOS software is cloud-based which allows for easy updates, flexible integrations such as accounting software, increased security and enhanced reporting when viewing your sales data.

EPOS systems are used in the same way as a traditional till however, EPOS systems offer more functionality, better reporting, and they are easier to use.

The days of the traditional push-button till are long gone. Modern EPOS systems have made it possible for businesses to efficiently process transactions and keep track of customer records without compromising on security or efficiency, all while saving their employees time that they can reinvest back into running an efficient business.

With the rise of digital technology and mobile commerce, there’s never been a better time to invest in a point of sale system.

What are the benefits of EPOS systems?

There are a number of advantages of EPOS systems over push button tills or old legacy POS systems. The main advantages are:

1. Better business reporting

With EPOS systems, all your data can be automatically synced with accounting software, saving time and generating more accurate reports. It’s been found that up to 73% of data gets lost in analytics, simply because businesses are unable to recognise its value. Particularly when considering small businesses, EPOS systems have taken the stress out of reporting and allow for more strategic planning.

2. Increased Mobility

The mobility function of EPOS software is the reason why this system has become so popular and amongst food vendors and event operators, they will never miss the opportunity to make a sale.

Good EPOS systems can work online, offline, on the go, so if you are a business that is on the move, it’s perfect.

3. Integrated ecommerce

With an EPOS system like AirPOS, you can make the move to ecommerce much easier by using our Shopify integration. This will sync your products to Shopify and allow you to start selling in no time.

4. Increased customer loyalty

The probability of selling to an existing customer is up to 14 times higher than the probability of selling to a new customer.

Providing customer loyalty schemes with customer accounts give you flexible payment options, and a way to reward your customers, encouraging them to come back for more.

5. Simpler inventory management

With an EPOS system, you should be able to check stock levels in real-time, reconcile stock vs actual stock, update and add new stock and include stock variations.

6. Ability to use integrations to improve business processes

With EPOS systems being fully digital, you have the opportunity to fully integrate with other providers. That includes payment providers, other software providers such as accounting tools like Xero.

All of these tools and integrations are created to improve your business efficiency and it really lets you focus on what you do best, creating good customer experiences and selling more.

If you want to learn more, check out our post for everything you need to know about EPOS systems.

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Why You Need A CRM For Your Business

Customer relationship management (CRM) solutions are a must-have for all kinds of businesses. After all, CRM enables you to gain a deep understanding of your customers and prospects, build an intimate relationship with them and provide them with outstanding service. CRM also provides you with the insights you need to make data-driven decisions and tools to optimize forecasting tasks, a bounty of sales, marketing, customer support workflow automation and more.

Ultimately, CRM helps your business maximize customer satisfaction and customer lifetime value, drive more sales, and resolve customer issues faster. Here’s everything you need to know.

Know Your Customers… and Potential Customers

The tools offered by CRMs give you eyes and ears everywhere. They can ingest information from phone calls, email, social media, or any fathomable source, and centralize it where everyone across the organization can see. Data analytics tools can help you make sense of what you take in and spot trends and patterns that are invisible to human eyes. You can paint a vivid picture of your customers, identify high-value prospects, tailor data-driven marketing campaigns and more.

Personalize Your Relationship With Customers

At-a-glance dashboards with information such as the customer’s personal information, preferences, recent orders, status of those orders, or customer service tickets help provide a personalized experience. Armed with this information, sales reps and support staff alike can be proactive and provide a personalized experience. This data can also be used to personalize marketing campaigns—a proven method for capturing the customer’s attention.

See What Can’t Be Seen

With all the data that is pulled in by your CRM, you can better understand your prospects and customers and build more accurate profiles. You can identify spending habits and predict what and when they might buy next. This data can be used to give customers a little nudge—perhaps a text to their phone or a notification in your app—that can induce a purchase.

CRM solutions also help you put those insights to good work. Business leaders can use what they learn from their CRM to make smart, data-driven decisions about what to develop next, or how to effectively market it. They can also help you identify and target prospects and customers that are more profitable than others. That way, sales staff can focus their attention on bountiful leads that increase profitability.

This bounty of data can also be used to create personalized campaigns based on your customer’s likes and preferences. This can be important, as 72% of customers won’t engage with messaging that isn’t personalized. Showing customers what they want to see and where they want to see it will increase your chances of making a sale.

Automate the Boring Stuff

CRM solutions aren’t just handy for keeping the customer happy. They also automate boring or error-prone sales, marketing and support tasks. As a result, your staff can focus more time and energy on the customer. It doesn’t hurt that automation can eliminate the little mistakes that can cost you a customer. – Read more

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What is end-to-end encryption and why it matters

Video conferencing has been a key part of global team collaboration. Now that work-from-anywhere is spreading to local teams, video conferencing has moved from a key business enabler to a business necessity. 

You need to have confidence in your video conferencing and overall collaboration solutions. Are they always available? And are they “securely available”? And are your communications themselves available to you and your teams and no-one else? 

The first step to secure communication is to use encryption—an important method for businesses to protect their information. Encryption makes information unreadable, where only those individuals with the appropriate keys can decipher encrypted data and read it. 

Encryption is therefore an important way to protect your data, especially if that data has to be transmitted over a public network. Most secure communication protocols (such as TLS, HTTP/S) occur between systems, or “points,” and therefore provide “P2P” or point-to-point encryption. 

End-to-end encryption (E2EE) is the next step in secure communications. But what is E2EE, exactly? How does it secure messaging, video, and phone communications? What does it protect against? And who can access these E2EE communications? 

Let’s look at the basics.

Encrypted communications and video meetings  

Encryption of data in transit, over public and private networks, uses industry standard protocols to set up encrypted channels to protect data in transit between two points (known as point-to-point (P2P) encryption).

When used with standard protocols such as TLS, SRTP, even HTTP/S, P2P encrypted channels are established between two systems, such as the application used by the video participants and the video provider’s processing systems. – Read more

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