Why all startups need the cloud heading into 2022

Startups all have one thing in common: they need to build a company from the ground up. They’re starting from scratch to form a brand new entity that has never existed before. Whether startup companies have investors to provide them with resources from square one or they start with a bare bones budget and a dream, running their operations in the cloud offers them the best option to meet their computing needs.

Cloud computing services allow you to develop the core business processes you need for success, things like product development, sales, marketing, records-keeping, and more. 

Let’s look closely at how cloud communications can take a startup to the next level:

6 benefits of cloud computing for startups 

Types of cloud services 

Cloud computing service models 

Cloud-based messaging and communications for startups 

6 benefits of cloud computing for startups

The cloud offers tremendous benefits for companies in all stages, from startups to leading industry enterprises. But startups that leverage cloud services can benefit in unique ways. The following are just some of the advantages of cloud computing that apply specifically to startups.

1. Off-site equipment

Cloud solutions are ideal for handling the specific needs of startups that may not have space (or the budget) for a physical server or data center. Since the pandemic brought virtual work to the forefront of business, your startup may not even have a single office space or location.A major benefit of cloud solutions is that they don’t require any more physical equipment than a laptop, smartphone, or tablet to access.

2. Scalability

Startup companies often start as small businesses and grow over time as they increase product development and sales. Cloud technology scales easily as your startup grows, with a smaller cost in the early stages of cloud hosting that will slowly grow with your company and its needs.

3. Security

Cloud service providers include advanced security features to keep your data and other processes safe from hackers and thieves. That’s a big deal because keeping information secure can be a full-time job in itself… and an expensive one. But with a reputable cloud service provider, you can rest assured your data is secure. You don’t even need to think about it much; security is just there. – Read more

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5 must reads if you’re thinking of going hybrid

When we embarked on our remote work journeys 1.5 years ago, the future was anything but certain. Companies expected that the lack of in-office presence would devastate productivity, and employees were afraid to lose their jobs.

But in many cases, quite the opposite happened. Productivity boomed, companies thrived, and employees had more work flexibility than ever before. In fact, both leaders and employees plan to implement hybrid work in some form or another in the next year.

As offices reopen and the pandemic winds down, we’ll all have to adapt to the new hybrid and remote-first world of work. Here are five blogs on hybrid work you should check out:

1. The growing divide between employees and leaders on hybrid work is a huge problem

Leaders and workers both want some form of hybrid work, but if industry giants such as Facebook and Google are any indication, what hybrid looks like is a huge point of contention.

Specifically, workers want more WFH days than leaders are willing to give them. Workers spent the last 1.5 years with unprecedented flexibility, higher productivity, and better work-life balance. To them, more WFH days is a win for everyone.

Leaders, however, fear that company culture will crumble when workers can’t collaborate in person—especially in the long run. They want employees to return to the office.

2. Should employees get to choose their WFH days?

Despite all of the pandemonium around hybrid work, what employees really want isn’t a split between in-office and remote work days. Employees want the freedom to choose their schedules. In other words, employees want flexibility

The problem is, letting employees choose their WFH days introduces more challenges. For example, some managers might have proximity bias—where those who work in the office are more valued on the team. – Read more

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What is end-to-end encryption and why it matters

Video conferencing has been a key part of global team collaboration. Now that work-from-anywhere is spreading to local teams, video conferencing has moved from a key business enabler to a business necessity. 

You need to have confidence in your video conferencing and overall collaboration solutions. Are they always available? And are they “securely available”? And are your communications themselves available to you and your teams and no-one else? 

The first step to secure communication is to use encryption—an important method for businesses to protect their information. Encryption makes information unreadable, where only those individuals with the appropriate keys can decipher encrypted data and read it. 

Encryption is therefore an important way to protect your data, especially if that data has to be transmitted over a public network. Most secure communication protocols (such as TLS, HTTP/S) occur between systems, or “points,” and therefore provide “P2P” or point-to-point encryption. 

End-to-end encryption (E2EE) is the next step in secure communications. But what is E2EE, exactly? How does it secure messaging, video, and phone communications? What does it protect against? And who can access these E2EE communications? 

Let’s look at the basics.

Encrypted communications and video meetings  

Encryption of data in transit, over public and private networks, uses industry standard protocols to set up encrypted channels to protect data in transit between two points (known as point-to-point (P2P) encryption).

When used with standard protocols such as TLS, SRTP, even HTTP/S, P2P encrypted channels are established between two systems, such as the application used by the video participants and the video provider’s processing systems. – Read more

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