What is end-to-end encryption and why it matters

Video conferencing has been a key part of global team collaboration. Now that work-from-anywhere is spreading to local teams, video conferencing has moved from a key business enabler to a business necessity. 

You need to have confidence in your video conferencing and overall collaboration solutions. Are they always available? And are they “securely available”? And are your communications themselves available to you and your teams and no-one else? 

The first step to secure communication is to use encryption—an important method for businesses to protect their information. Encryption makes information unreadable, where only those individuals with the appropriate keys can decipher encrypted data and read it. 

Encryption is therefore an important way to protect your data, especially if that data has to be transmitted over a public network. Most secure communication protocols (such as TLS, HTTP/S) occur between systems, or “points,” and therefore provide “P2P” or point-to-point encryption. 

End-to-end encryption (E2EE) is the next step in secure communications. But what is E2EE, exactly? How does it secure messaging, video, and phone communications? What does it protect against? And who can access these E2EE communications? 

Let’s look at the basics.

Encrypted communications and video meetings  

Encryption of data in transit, over public and private networks, uses industry standard protocols to set up encrypted channels to protect data in transit between two points (known as point-to-point (P2P) encryption).

When used with standard protocols such as TLS, SRTP, even HTTP/S, P2P encrypted channels are established between two systems, such as the application used by the video participants and the video provider’s processing systems. – Read more

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CRM Boom or Bust?

Businesses have had different experiences with CRM software. Some have done rather well and realized a significant improvement in how they manage customer relationships while others have struggled and say that CRM has just not worked for them.  Those that have had a good experience indicate that they have used CRM to automate the internal business processes that impact how they market, sell, and provide service to their customers and their effort has resulted in a positive impact on business performance. So why have some companies done very well with CRM software programs while others have not?  Could it be as simple as making sure you select the right CRM product?  Let’s dig a bit deeper and find out.

CRM software programs enable you to streamline your internal business processes, but you need to have those processes defined and in place. If you don’t, there is nothing to automate.   This is a critical component for the successful implementation, usage and return on your investment with CRM software.

One of the main reasons to implement CRM software is that is enables the ability to capture, track and manage leads so that they don’t fall through the cracks, and manage the sales cycle from the initial introduction to closure.  These critical business processes are often loosely defined in many businesses and as a result, regardless of which CRM solution they select it fails to get properly implemented and used.   This is because defining and implementing how you manage the sales cycle is not a technology or feature/function issue. It’s a human resource issue.  Addressing this requires an experienced sales executive to help you define these processes so that they can be automated within the CRM software. – Read more

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7 Tips to Prepare for Your Board’s Next Zoom Meeting

As the virtual meeting era evolves, we’re learning best practices on the fly. Your board can get ahead by putting these 7 suggestions into practice.

“Carl, you’re muted.”

We all remember the early days of the COVID-19 pandemic, when the world quickly pivoted to virtual meetings to keep businesses running as stay-at-home orders were enacted. 

For many boards, it meant adopting new technology, notably the videoconferencing platform, Zoom. With anything new comes a learning curve, and those early meetings often resulted in plenty of user-error and unexpected surprises. Participants struggled to turn on their microphones and cameras, while pets and children made unexpected cameos in all sorts of important business meetings.

What seemed like a short-term solution is now a permanent fixture of daily life. Even if you feel confident using Zoom, think about how you can enhance your sound and lighting, personalize your background, and implement other tips to make your next Zoom board meeting go off without a hitch.

1. Curate Your Background

Your Zoom background says a lot about you, so think of ways to let your personality shine. You can strategically place a piece of art or hang family photos, showcase a unique hobby, or highlight a favorite cause. Use a bookcase in the room to display some of your favorite books or authors. Even applying a fresh coat of paint or adding pops of accent color can make a tremendous difference. 

It’s not about competing for an appearance on Room Rater, but “staging” your background with some personal artifacts goes a long way toward providing a more professional and polished image. – Read more

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