Improve Project Data Visibility with Business Intelligence Reports

My Post - 2020-02-24T181414.659.pngProject Managers, especially those in Professional Services, require timely, accurate and relevant information in order to effectively make decisions. Easy Projects’ Business Intelligence Reports (BI Reports) have the functionality of creating custom, targeted reports that provide integral data.

Easy Projects Business Intelligence is a premium reporting module that’s based on Microsoft’s Power BI application. These reports are versatile and can be used by the project team, C-level executives, clients and key project stakeholders for greater performance visibility.

The Benefits of Using BI Reports

Quality reports have a tangible impact on how you run your project effectively, whether that concerns finance, productivity, quality or efficiency. Easy Projects’ BI Reports offer:

  • Real-time visibility into your project data.
  • At-a-glance understanding of important information.
  • A complete end-to-end view of your business in one dashboard.
  • The ability to drill down into specific items of concern.
  • Access to multiple data sources, including those external to Easy Projects (financial systems, CRMs, inventory).
  • All of your reports in one convenient location.

Reporting Capabilities

BI Reports offer 60 premium dashboards that have been utilized by industry professionals. Easy Projects’ reports cover common project reporting needs such as project performance overviews, baseline reporting, and task deadline tracking.

Here are a few examples of reports we’ve built for our customers:

  • Quoted vs. Actual Labour Cost: This report compares a project’s financial performance against different criteria, such as which customers earn you the most money.
  • Resource Loading by Skill: This variation on the native Resource Loading report allows you to filter and group your users by the built-in Skills field. Now you can easily identify skill-based bottlenecks when planning out project timelines.
  • Project Selection: This report identifies projects that are the best candidates for specific teams or for certain quarters based on workload and potential profit.
  • Portfolio Status: This report provides an overview of how many projects are currently active in a portfolio, program or department and the respective statuses of each. This report can be filtered down further by the Project Manager in charge, end date, service type, and more.
  • Timesheet Trends by Team: This report offers you insight into underperforming teams by providing historical trends of timesheet logs by Team assignment.

– Read more

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How to monetize a website: 8 ways to drive revenue and build a brand

My Post - 2020-02-24T175013.745.pngA business website doesn’t just exist to advertise your products and services. On the contrary, a well-developed site can actually generate income for your company. But, knowing how to monetize your site is key.

Website monetization refers to the various methods used to convert site traffic into real online revenue. Not all monetization techniques, however, are appropriate for every business. Using the wrong advertising type or failing to take users’ privacy concerns into account can actually result in a reduction of traffic in the long term, so it’s important to know what will and won’t work for your business.

Let’s take a look at how to monetize a site, and figure out which type of monetization is right for you.

8 tips for how to monetize a website

There are a number of monetization strategies you can use, each one with its own pros and cons. Here are eight of the most common methods of monetizing a website, along with tips for deciding which option is best for your business.

1. Affiliate marketing

Affiliate marketing is the process by which a website earns money by promoting the products and services of another business. A good fit for product-centric sites, affiliate marketing affords the host website a commission when a visitor purchases an affiliate’s goods. For example, the Amazon affiliate program is one of the largest of its kind and provides marketers with a commission of up to 10% on product sales.

Although affiliate marketing can be lucrative, it’s important that website managers evaluate whether or not an aspiring affiliate is a good fit for the company. After all, showcasing ads for irrelevant or low-quality products on your website can annoy your visitors and diminish clients’ trust in your business. For these reasons, affiliate marketing is most appropriate for social networks, news sites, and forum sites where customers regularly post product reviews.

2. Banner ads

Banner ads are those rectangular advertisements that appear on webpages to promote another company’s products or services. Depending on the amount of traffic your site gets, banner ads can be a lucrative monetization strategy that brings in a monthly fee from paying sponsors.

High-traffic sites offer invaluable digital real estate for potential advertisers, and they can earn significant revenue from banner ads as a result. On the other hand, newer sites with few page views and those with comparatively low traffic are unlikely to make much money with this technique.

Aspiring advertisers should also note that not all web audiences are created equal. Whereas sites with large, wealthy audiences are typically ideal, smaller advertisers may be able to earn more if they target highly relevant sites. For example, a family-centric blog is far more attractive to a company that sells children’s clothing than a blog that promotes auto parts.

While banner ads can generate helpful revenue for your website, hosts should use their judgment when selecting potential advertisers. In the long run, showing too many irrelevant or intrusive display ads can affect user experience and turn people away from your website. You can only sell ad space on so much of your site, so you want to make sure you’re filling it wisely.

It’s worth noting that you shouldn’t sell pop-up ad space. Pop-up ads already run the risk of annoying site visitors and impacting your site’s Google ranking. If you have a pop-up, it should be focused on your business, not someone else’s.

3. Site sale

While some owners view their websites as passion projects, others are content to spend just a short time developing a page before moving on to the next undertaking. Site flipping involves selling your website to an outside party in order to turn a profit. Many online resources exist for selling websites, including eBay’s page for website and business sales.

Not all websites are suitable for flipping, and salability tends to depend on overall income. To attract potential buyers, a website must generate a great deal of traffic or successfully earn revenue through other methods of monetization.

4. Pay-per-click (PPC) ads

Referring to “sponsored” ads that appear at the top and side of search engine result pages, pay-per-click ads are a great way to drive qualified traffic to your website. While most people in the e-commerce field are familiar with the concept of PPC advertising, website owners may not realize that these ads can offer an effective method of monetization as well.

Just as Google AdWords places business ads on the Google search page, Google AdSense performs a similar function for publishers such as website owners and bloggers. If your website offers tips for healthy living, for example, Google AdSense may opt to place ads for workout clothes or cleanses.

With PPC advertising, advertisers pay the host site for each click their ads receive. As a result, this monetization method is only lucrative if your site generates significant amounts of traffic on a regular basis. Additionally, the type of site you host can affect the value of your PPC advertising, as higher-cost products tend to pay more for clicks than those with lower value.

5. Email lists

Many websites use mailing lists to keep customers informed about new products and upcoming events. Business owners may not realize, however, that they can also earn money by “renting out” their email lists to other companies.

As the name suggests, email rental involves sending online communication to members of your mailing list on behalf of an outside company. If you have a robust mailing list, email rental can yield significant revenue for your business. In fact, a recent report suggested that the average email-list rental fee is $68 per thousand addresses.

Unfortunately, this monetization technique is not without its drawbacks. When you rent out your email list, you run the risk of annoying clients with irrelevant promotions. In the long run, you may even lose customers who opt to unsubscribe rather than continue receiving unwanted communication. Email marketing is a powerful tool at your disposal, and losing your own dedicated followers to make a quick buck can cost you in the long run.

6. Membership sites

A membership website is exactly what it implies: a site that offers users select content for a price. To succeed with this method, however, website owners must build a team of content creators and find users who are willing to pay for that content. VIP treatment, enhanced networking opportunities, and discounted access to products and services are a few of the perks that companies offer to attract premium members.

While membership sites offer benefits like continuous income, they also pose some challenges for site owners. Not only do these sites require more money to set up and maintain, small businesses may also struggle to produce the extra content needed to keep members engaged. Additionally, websites risk upsetting their regular visitors if they put some of their best content behind a paywall.

Monetizing your website with memberships can be a great source of funding. However, if your content isn’t up to the task, you’re far less likely to see a profit. Take the time to develop high-quality content and generate a solid web following before putting effort into membership-based monetization.

7. Sponsored posts

If you have a blogging space on your company site (which you should), you can accept sponsored posts from other companies. These companies will generally reach out to you with a desire to post on your site in exchange for money or a post on their site.

This can be a great way to get quality content on your site without the effort of writing it. It can also bring in additional money and give your brand more credibility. There is of course a huge but here: The brands you grant a sponsored post to need to align with your own company and audience.

You have your own product to sell, so make sure you’re not accepting sponsored posts from companies that directly compete with you or contradict your efforts. It’s also important to ensure the company posting on your site isn’t involved in any underhanded business dealing and isn’t currently the focus of bad press.

Lastly, if you’re going to link to a company’s site, make sure they have a quality site that isn’t filled with content you disagree with. Search engine optimization (SEO) is a huge component of having your content discovered online, and linking to questionable sites can hurt you. – Read more

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5 signs your organization needs a Work OS

My Post - 2020-02-19T122223.038.pngAre you passionate about improving your customer experience? Do silos disrupt work processes in your organization? Are your teams struggling with agility and meeting deadlines? If you answered ‘yes’ to any of the questions above, your organization might need a Work OS.

A work operating system (Work OS) is a SaaS platform for teams to create workflow apps in minutes to plan, run and track everyday work.

A Work OS enables every team to create and connect the tools they need to run projects and processes in one place. Collaboratively, teams move fast towards the organization’s goals by performing cross-functional, cross-disciplinary work that’s always aligned, streamlined, and visible to everyone involved.

What makes a Work OS? It is a platform that enables building any workflow in seconds, capturing data for anyone or anything, integrating with tools to break down silos, automating workflows without depending on code, and displaying dashboard data. Some Work Os platforms enable tracking progress easily and visually, communication in one place, storing and sharing work-related assets, customizing autonomy per team, and answering everyone’s needs without requiring coding.

Here are 5 signs that your organization needs a Work OS:

  1. There are Data Silos in your organization

How does data flow between the stakeholders in your company? In many companies, complex organizational structures and convoluted work processes result in data silos, where data isn’t shared with all relevant stakeholders. For example, teams are using local spreadsheets to plan, run, and track work.

Data Silos

Lack of information leads to poor decision-making, wasted resources on attempts to retrieve data, and isolated processes. Employees become frustrated, customers become frustrated, and business results suffer.

Can you think of a few examples where missing data negatively affected the performance of your departments? A Work OS solves that pain point, by capturing all data in one place and making it digestible. A user can consume the data as-is or through the lens of the building blocks and workflows. By creating a single source of truth for data-driven decision making, you can get better final results.

  1. There are Collaborative Silos in your organization

To deliver impeccable customer experiences, you need to be an expert in product management, customer support, marketing, UX, software development, etc. Each of these also has their own sub-expertises.

But often, lack of collaboration, communication, joint tools, and data between these teams leads to isolated execution. The result is redundant work, or work that lacks necessary skill sets to complete it in the best manner.

On the other hand, collaboration powered by a Work OS is based on visibility, communication and joint planning and project management. The result will be better work delivered, more satisfied employees, and a more holistic customer experience.

Does the customer experience you provide combine the talents of all your teams? If not, you might need a Work OS.

  1. There are Operational Silos in your organization

Are all your teams aligned with the organization goals and procedures? Sure, top management knows them. But have they trickled down to each and every member of the company?

Understanding the goals and procedures drives the work behavior of each employee and team. Straying from them will result in wasted time and resources, and in some cases, legal implications.

A Work OS keeps everyone aligned and enables managers at every level to monitor the work and actions of employees and projects. This visibility assures they are able to reach out, assist, and guide when they identify an issue. It also gives employees the chance to find the information themselves, instead of having to scramble for answers from Operations, Legal, Finance, and any other department.

  1. You’re trying to become more agile

You’ve conquered collaboration, alignment, and sharing data at any given time. Congratulations! However, data, compliance, and technology are constantly evolving. This requires staying up-to-date, and also the flexibility of changing and adapting on the go.

Is your business really as agile as it needs to be? Do your salespeople have immediate access to all the tools and assets they need to sell? How quickly are customer issues resolved? How adjustable is your 5-year plan to changes in technology and the workforce? – Read more

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