Why You Need to Purchase Your Domain Name

So you’ve started a small business. You’ve got the best selection of products and services, a well-executed business plan, and a dream of success. So now all you need is a website, a domain name and a full-proof marketing pitch. Your domain name is one of the most important. And there are so many different places that you find them, with build-your-own-website services cropping up here, there and everywhere, offering you free domain names and websites that you can set up at a moment’s notice. But there are problems with these services, shortcomings that seem small right now, but will become much bigger when your company grows. 

One key thing that you should do to avoid these issues is to make sure that you have purchased your domain name. Purchasing a domain name is one of the most important things that you can do as a small business because it gives you administrative autonomy over your space on the internet. It puts the power and the visibility of your brand into your own hands, something that you will both want and need. You will want to make sure that it’s easy for your customers to find and having the right domain name in your ownership is the right way for you to do this. That is where we come in. Here at Catalyst2, we offer our customers high-quality web hosting services. This includes being able to help you to find the right domain for your business, setting you on the course for success.

But the question that you’re probably wondering at this point is why you would want to purchase your domain name. As a small business that’s just starting out, you have limited funds and you can get a domain name for free. But while this might seem like a smart decision now, you’ll find that in the future it will only cause problems, particularly as many free domain names include your web host’s name within it, leaving you with a domain name like www.your company name.web host.com, which doesn’t necessarily sound like the best choice for your business.

It’s really important that you bear in mind that a domain name, while critical, doesn’t have to be expensive. You can find the perfect domain name with us for just a few pounds, the purchase of which can save you so much money and time in the future. But if you’re still not convinced about the importance of purchasing your domain name, then allow us to convince you. We’ve compiled some suggestions below to show you all the long and short term reasons that you should choose to purchase your domain name.

You Want to be Found Easily
If you want to be easy to find, then the first thing your shop or business needs to be is easy to remember. No one has time to remember a long domain name, so you’ll want to make sure to avoid any unnecessary information; like the name of your web host. As much as possible, you’ll want your company’s web address to just be your own name, which is easy to remember and can be found at a later date. The result of an easy domain name will be more of your customers being able to find your website, which means that more of your customers will come back to use your services, meaning more sales for you and a more dedicated customer base. – Read More

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