Why regional cloud hosting matters It’s all about location, location, location In 2019, more and more businesses are actively looking at cloud delivered servicesto host their core business platforms. For example, analysis from ZK Research shows that 80% of future contact center deployments will be either private cloud or hybrid cloud; a significant migration from the current on premise majority. In considering a cloud computing environment, it would be easy to assume that your data is almost region-free. It can be hosted in a server internationally, travelling swiftly around the globe to wherever the data needs to be at that moment and you can efficiently access it remotely. After all, migrating to online storage, freeing up space and resources locally, is one of the notable benefits of the cloud. Performance and latency concerns However, there’s more to cloud hosting than meets the eye. Beyond straightforward performance considerations – data centers in the same country will typically have lower latency, resulting in better cloud performance – it’s also important to remember that data comes with regulatory and compliance obligations, which can be a vital factor in choosing your cloud service provider and cloud storage location. Indeed, it is clear that cloud could also offer companies the opportunity to mitigate the increasing costs of regulation, compliance, testing and security as they digitize their businesses. – Read more