With 2020 falling into the hands of a global pandemic, many businesses are finding it difficult to stay afloat. The goal post is forever changing and we all need some help keeping our companies going! Well, LeadByte started up to assist businesses and people with managing their leads but we always go the extra mile for our clients. Don’t take our word for it! See for yourself here. We did the research and here are some of our top tips for how you can keep your business going through the COVID-19 era!
Update Your Campaigns Daily
Updating your campaigns daily is something you should have been doing pre-COVID, however, you could have maybe gotten away with monitoring them daily. Now, in the present world, we live in, this is simply not an option anymore. You need to have your team evaluating reports and changing your campaigns accordingly. Consider what you need to prioritize, what you want to focus on selling, and what you need to adjust. For many businesses, this may mean investing in a lead management system that can give you real-time reports, especially if you have been doing it manually!
Have A COVID-19 Strategy
This is imperative. Managing directors, CEOs, and board members need to meet and discuss a plan for the way forward. Many of us are in the dark and we do not know how long this pandemic will be around for and when the effects of this crisis will end. This means that companies have to have contingency plans in place for any eventuality that unfolds. Layout some worst-case scenarios and then go from there into the best cases and how you will deal with each of these eventualities. This way, you will be at least somewhat prepared for whatever unfolds. “Someone’s sitting in the shade today because someone planted a tree a long time ago.” — Warren Buffett, investor. Let us all plan ahead and plant the proverbial trees needed for the years ahead.
Evaluate The Images & Language In Your Marketing Efforts
The visuals and words we use in our advertising and marketing efforts are extremely powerful and they have the potential to make or break the way you put your services out there! Going forward with your marketing visuals and landing page images try to keep the tone in line with what is currently going on:
Avoid images of people in large crowds unless you are explicitly stating that it is a throwback photo and you need to make sure you have a purpose for doing so. People know crowds are not gathering at the moment so the image will not resonate as strongly with potential clients, rather use images that they will be able to identify with at this time.
Use language that suggests closeness. While we cannot be physically close to those we do not live with, the interactive language suggests that an offer is sincere and personal. For example using phrases such as, “let us work hand in hand” or “work closely to achieve your goals” are a great way to reach your target market in quarantine.
Did you know that “When people hear information, they’re likely to remember only 10% of that information three days later? However, if a relevant image is paired with that same information, people retained 65% of the information three days later.” Hubspot.
Choose your words and images wisely, they matter.
Be Positive & Upbeat But Not Ignorant
This too shall pass. Nothing lasts forever, so a positive attitude will go a long way. Now we are not suggesting ignorance, there will be long-lasting effects but there is no use worrying about things that you have already handled in your COVID-19 strategy planning which we have laid out for you earlier in this article. Put some positive vibes out on your business page. Skyscanner has been asking its employees what they will be doing post-COVID. This helps reiterate to people that we are all dealing with difficulties as a result of the virus and makes the company seem more humane and likable. One message, two very positive outcomes for the travel business. Use this time to introduce your clients and prospects to team members they will be dealing with or may have dealt with already, it is wonderful for users to be able to put a face to a name. This will help your company to become more personable and approachable. – Read more
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