Generate More Leads with these 6 SaaS Marketing Strategies
Learn how SaaS marketing strategies including, email marketing, content marketing, online quizzes, referrals, influencers and free premiums can boost lead generation.
Modern SaaS businesses are facing a real challenge when it comes to generating more leads. It’s more affordable to reach new audiences than to invest in retaining old ones.
While this may be so for well-organized businesses, startups have little to no benefit to gain from this strategy.
Startups have to make things work in a fiercely competitive SaaS environment.
Improving lead generation becomes a top priority, especially if your consumer pool includes only your closest collaborators, partners, and friends.
This article outlines 6 SaaS marketing strategies that put together growth-hacking and cost-efficient digital marketing to help organizations grow their consumer base.
Some of the most successful SaaS brands used these strategies to become what they are today.
1. Email marketing campaigns
Email is one of the best ways to distribute content.
In fact, it’s so effective that 93% of marketers use it, while 59% say that email marketing campaigns are one of the best ways to increase ROI.
Selling software as a service is quite a challenge when your main consumers aren’t software professionals.
Email is a very effective way to cater to the average consumer as your ideal buyer persona. It’s a fantastic customer retention tool businesses can use to retarget and nurture the consumers.
The fact that it’s mostly automatic and inexpensive makes it even more promising.
Businesses use email marketing campaigns for many purposes, such as:
- To introduce a brand
- Promote products and services
- To improve communication
- To know what’s working and what’s not
- Get qualified leads
Email marketing campaigns target both new and old consumers in a personalized way. It’s a sign of appreciation of consumer loyalty, and it shows how a business treats customers daily.
Companies should also pay special attention to click-through rates to see how well consumers respond to email campaigns.
2. Content marketing
Content caters to the most critical aspects of a business’ operations – customer interaction.
That’s why lead generation and modern marketing depend on engaging content to drive sales.
It also introduces convincing CTAs, making content marketing one of the most effective ways of attracting new consumers.
Interactive technologies are getting better all the time, and this makes the expectations of modern consumers increase.
Content marketing provides one of the ways to cope with these expectations.
Aside from being effective at generating leads, this SaaS strategy also offers lots of other benefits:
- Content can be used to improve customer retention,
- Content can always be repurposed to convey how a business can meet the needs of its consumers
- It can also help them identify their needs in the first place if the consumer is facing a problem.
All of these reasons should be enough to make your content marketing ten times better than any other that can currently be found online.
The main goal of content marketing is to provide real value to your customers. It has to be reusable, shareable, and instantly engaging.
That requires creativity, effort, and time which should go towards making content marketing effective enough to turn visitors into leads, leads into customers and customers into loyalists.
Now effective content marketing is all about:
- your writing style,
- choice of topic, and
- form of content.
To get an idea about these elements, a business has to know
- who the ideal buyer is,
- what their interests and preferences are,
- how they want their content consumed (video/audio/text)
- where they seek information
3. Create an Online Quiz
To generate a lead means to capture consumer’s attention the moment they decide to subscribe to a drip or email newsletter campaign.
Now, this has to be done convincingly and to produce engagement.
SaaS brands can effectively grab the attention of all online visitors and push them in the right direction by using lead quizzes.
Marketing executives can quickly create an online quiz using a quiz generator to boost the initial excitement and engagement of online visitors and convince them to subscribe to their email list.
Lead quizzes are a great way to make meaningful content offers.
Such quizzes are much more engaging than any other ordinary subscription form. They are also a great lead generation tool that reveals consumer behavior, intent, and personal info.
Referrals generate more qualified leads than any other marketing channel. They help increase conversion rates and offer more value to SaaS brands.
They are also an extremely effective way to attract new audiences as most people tend to buy more from brands they trust.
Word of mouth is still the most effective way to promote a brand, even in this digital age. The best way to use referrals to generate leads is to combine them with your SaaS marketing.
In fact, most well-established brands such as Google, Uber and Tesla use this strategy to acquire new leads without investing a dime.
Including influencers in your SaaS marketing strategy is an excellent way to reach wider audiences and extend your reach beyond your usual market.
Influencer marketing has become a very popular way of marketing your business as this strategy excels at recommending your brand, products, and services to a new pair of ears.
In the world of blogs, websites, and social media platforms, influencers are called that because they have the power to influence internet users.
People trust other people when it comes to brand recommendations.
Influencers have millions of followers who trust them. These numbers give them huge credibility that businesses can use to influence the buying decisions of their target audiences.
6. Free premiums
SaaS brands build their businesses on offering free software premiums.
It’s a very popular marketing model that has proven to be one of the most effective lead generation strategies for SaaS startups.
The trick is to find a middle ground, not to offer too much or too little.
It’s also important to make sure that your products are of the highest quality so that your consumers really want to buy them.
And that’s despite the fact that people can use these products for free for a limited trial period. Limit your free trial periods to capture your potential prospects and grab their attention.
A good thing about free premiums is that you’ll get plenty of reviews and subscriptions.
You can use this feedback to improve your offer and expand it so that your subscribers become your loyal customers.
Know your audience well, and never be afraid of expanding your creative potential.
Take your time to devise the most effective SaaS marketing approach that will work according to your exact business needs.
The right combination of strategies will help you attract more consumers while keeping the old ones happy.
Make sure that you put in the extra effort to keep your audience engaged and up to date with all the latest news about your brand, business, and industry.
Finally, convince them that you’re an expert in your business niche to gain their trust.
Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, she is an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker.