Cold calling can be tough, which is why so many salespeople are hesitant to do it. The uncertainty, the hang ups, the defensiveness, the monotony—it’s a lot to put yourself through multiple times an hour, eight hours a day, five days a week.
To be blunt: Cold calling can be agonizing.
But there’s a reason why we’re still cold calling. Cold calling can be wildly effective and is one of the best strategies for generating new leads.
And, here’s the kicker, cold calling doesn’t have to suck. The software you use to cold call can make or break your success, as well as the experience — with the right tools it can even be fun!
Software can help you prepare for a call, handle voicemails, emails, texts and other repetitive workflows, manage leads and communication history, and improve sales agents’ efficiency and ability to close deals. – Read more
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