Sales teams have access to more sales tools than at any point in history. The combination of inexpensive cloud-based computing and rapid advances in AI have resulted in an explosion of sales tools designed to help teams find more leads, more effectively nurture those leads, and convert some of those leads into customers.
Of course, with so many tools available, it can be challenging to know which ones are best for your organization. This guide is designed to help you find the best sales tools within a variety of categories.
Categories Of Sales Tools
There are numerous ways you could categorize the hundreds of different sales tools that exist, depending on how granular you want to get with your categorizations. For the sake of this post, we’re going to use the following six categories:
- Customer Relationship Management (CRM)
- Sales Intelligence
- Performance Management
- Team Productivity
Within each of these categories, we’ve listed several of the best sales tools on the market. Obviously, what’s right for you and your team will depend on your circumstances, but this should give you a solid understanding of what’s available.
Customer Relationship Management (CRM) Sales Tools
Your CRM is at the center of all your sales activity and plays a critical role in keeping your entire team organized. A good CRM will enable your team to manage incoming leads, track communication history for each lead, assign actions to different team members, automate follow-ups at the right times based on specific triggers, and many other critical sales functions. In light of its importance, you want to be sure that you choose your CRM carefully.
When most salespeople hear the term “CRM,” they immediately think: Salesforce. It’s certainly one of the most popular options out there thanks to its ability to help sales teams get a 360-degree view of their interactions with prospects.
They can see every interaction someone has with the business, automate crucial sales operations, easily collaborate with other reps, quickly fill their pipeline with leads, and capitalize on sales opportunities at all levels of your company.
PhoneBurner has an integration with Salesforce that allows sales teams to do all of this while still enjoying all the best that our power dialer has to offer. You can dial an average of 60 to 80 numbers per hour, leave pre-recorded voicemails, and send outcome-based emails and texts without ever leaving Salesforce.
Like Salesforce, Zoho is another major CRM designed to help sales teams thoughtfully connect with their customers, automate tedious tasks, and get detailed insights into their analytics and reporting. Plus, they have an AI-powered virtual assistant who can help your reps instantly find information they need, like lead and deal predictions, alerts, task reminders, and suggestions for when to contact prospects.
Our native Zoho dialer integration at PhoneBurner means your reps never need to leave the Zoho platform or sacrifice its features to use our power dialer. They can work through their lists, fast, with no telemarketer delay—it’s the best of both worlds. – Read more