How to Measure The Reliability of A Web Hosting Provider

Studies indicate that most of the enterprise software issues are not system-related. Instead, they are mostly related to the design, users, or processes. Businesses end up wasting their time and resource in answering support tickets and prolonging employee training, when the users cannot use the software properly. 

Given the current scenario of remote working, which left no option for business apart from accelerating their digital transformation journeys, Khadim Batti, CEO and co-founder of digital adoption platform, Whatfix tells why digital adoption is crucial for the success of any digital transformation project and how the SaaS-based startup’s solutions are helping companies remotely train their employees on new software and processes.

How crucial is the digital adoption factor for the success of any digital transformation project? 

Digital adoption is very key for the success of any digital transformation project. Businesses spend hundreds of billions of dollars every year in digital transformation projects and digital adoption is a key enabler for them. Otherwise those projects would not see the light of day or the ROI would not be achieved for CIOs, or for the functional or business unit leaders. One of the key reasons why digital transformation projects typically take a lot of time to pick up or do not pick up at all in 50-60% cases is that the change management was not handled properly and the adoption was not optimal for all the processes which are digitized.

How did you come up with the idea of building a digital adoption product? How big is the market altogether?

When we started, we faced a problem ourselves because when we were building our first product, we had around 80-100 customers using it and adoption was a major challenge in ensuring the product get utilized.  So, that made us come up with a product like Whatfix. But as we evolved, we realized several other problem statements also. For example, CRMs are typically built considering the people in leadership positions or the managers, because they want to see the reports, pipeline and forecasting. But to do that effectively, the sales executives or sales reps have to fill up all the information regularly in the right manner and that is where the challenge comes because the CRMs are built for the managers but it is supposed to be utilized by the reps. If those reps do not fill up the information in the right way, the whole ROI and the productivity benefits of that application can go down drastically. 

When we started getting into the nitty-gritties further, the digital adoption market stood out to be pretty huge. It is poised to be a $8-10 million industry in itself, which can help make digital transformation and change management much easier by making training and learning contextual and so on.

How Digital Adoption Platform solutions can help businesses in their digital journeys and how these solutions can maximize the ROI on any digital transformation project?

Enterprise softwares such as ERP, CRM, HCM, SCM, etc. generally are large suites of integrated applications customized to suit unique business requirements, which create a different kind of adoption challenges for the users. So, whenever businesses deploy those softwares, they can deploy Whatfix on top of it to address the adoption challenges with the guided walkthroughs, self-help support, training, etc.

Some of the ROI metrics what we have observed are that the support queries typically comes down by 30%-50%, and the data quality in CRM or SCM typically improves by 20%.  So, if CRM data quality improves by 20%, the predictability and forecast capability go up further. We have seen around 20-25%  improvement in the productivity and efficiency of people in terms of how they use the application as well. When the content (video or knowledge-based article) that trainers or the enablement specialists create are supported by a similar in-app guidance from Whatfix, the content creation/training time gets reduced by 60%- often from a few hours it gets reduced to a few minutes for every content. Whatfix content can be easily integrated with the learning management system (LMS) of the organizations and the entire engagement can be tracked in analytics for further modifications as well. – Read More

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Phishing, Spoofing, and Whaling: Tips for Staying Safe

Phishing is a term that refers to attempts to obtain identifiable information of an individual by cybercriminals in an attempt to impersonate someone else via social engineering.

The word is a neologism created from the word fishing, because of the similarity between the two techniques – both use bait to catch a victim. This is a very serious cyber threat. According to estimations from 2017, phishing was costing American companies a whopping half a billion dollars each year.

It is usually carried out by forgery of electronic communication of mail or messages, directing the user to a state similar to the original and prompting them to fill in fields with data such as user names, access keys, or bank details. 

This process is also known by the term spoofing. These attempts pretend to originate from social portals, banking institutions, or system administrators and may contain links to websites infected by threats. In addition, it can be used to install malicious software on the victim’s system and can be used as a platform for other types of attacks, such as advanced persistent threats.

Another strategy often used is called whaling, which references whale phishing, as in the act of catching big fish. It involves searching for data and information regarding individuals with high ranks or positions, or even personalities of relevance. In this case, the attacks are usually disguised as court notices, customer complaints, or other business-related issues.

Overall, phishing is embedded in social engineering techniques used to deceive a user and exploit vulnerabilities in the current security of the Internet. Attempts to tackle the problem include the creation of legislation, education and public awareness, and the implementation of improvements in safety techniques to mitigate cybersecurity risks. However, there are other things you can do to protect yourself. 

Do not click the links

The rule of thumb is to simply not click on links in emails or messages – or, at least, verify those links before clicking them. And this is valid for all emails you receive from unknown sources, even when you receive an urgent reminder that “your password has been compromised” or that “the account is about to be disabled”.

In the vast majority of cases, these messages are false and, when you click on the link, you are prompted to log in or enter some account data, such as banking information. But keep in mind that bank sites are not always used, as there are phishing attacks for Gmail, Facebook, Amazon, Apple, or other high-profile services that have credit card details.

Read the message and find the signs

It is true that an occasional grammatical or spelling mistakes can appear in any email, but fraudulent messages are usually poorly written and with grammatical errors that denounce amateurism. It is easy to find strangely constructed sentences, such as improper use of language, a temporal error, and more.

In addition, always check the From email address, as it will almost always give the attack away. For example, quite often the email subject and content claim to be from Google, but the email address clearly is not.

Adopt security measures for all your accounts

When it comes to cybersecurity, the goal is to prevent all breaches, but sometimes accidents happen. In a situation like this, a very good workaround is to have additional security features whenever possible to further protect an account.

A very good example of this is Multi-Factor Authentication (MFA), which can be a life-saver. For example, imagine you have MFA active and running on your Facebook account, and for one reason or another, you fall victim to a phishing attack and reveal your Facebook account’s credentials (email and password) to the cybercriminals.

Because you have MFA on, and despite having clear access to your account’s credentials, they will not be able to successfully log in to the account, leaving you with enough time and space to login and change your credentials.

Do not believe in awards…

Emails that say you have won a prize and ask to click on a link and enter your personal data are almost surely a variant of the phishing attack. Not that winning prizes is unlikely but, when it happens out of the blue, suspicions should be raised.

…nor try to help needy friends

There are many phishing strategies that appeal to everyone’s soft side. The ‘stranded traveler’ is a popular and pernicious example in which victims are sent a message from a (supposed) friend or loved one, stating that he or she is stuck abroad without money (or was stolen, or some other disaster struck) and desperately needs you to send money to an emergency fund.

As you might expect, this money would disappear forever the moment you pressed the submit button. Again, the way to authenticate the situation is to directly contact the person who allegedly sent the message.


Most phishing strategies have common themes, so it is useful to review them. Put simply, do not click on links, do not provide account details, or send money unless you know for sure the messages are real and are from whom they claim. Also, banks will hardly ever request personal or account-related details over email. If you keep an eye out for these red flags, you stand a much better chance at preventing a phishing attack.  If you host your data on the cloud, it is always the best idea to make sure all best practices are in place and your VPS is secure.

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2020 Cloud Rush – Why So Many Small Businesses Are Adopting Cloud

My Post (20).pngThe impact of the pandemic has led to a dramatic rise in the number of small businesses adopting cloud technology. With nine out of ten companies now making use of cloud IT and 60 per cent of workloads being run in the cloud, it has become the go-to option for forward-thinking firms. By providing them with the same technologies used by larger rivals, but without the need for capital investment, the cloud delivers an affordable way to innovate, automate and become more agile. Here are just some of the ways small businesses are benefitting from cloud adoption.

Awesome power at low-cost

In the age of digital transformation, companies need hi-tech solutions to help them compete. While technologies such as data analytics, AI, machine learning, IoT and automation are widely used, a lack of financial resources has left many smaller businesses out of the loop. However, by migrating to the cloud, companies can have access to the necessary infrastructure without having to invest heavily in setting up an on-site datacentre. All the hardware is provided by the service provider and paid for on a pay-as-you-go basis.

Furthermore, the cloud offers the ideal set-up for fast and easy expansion, enabling companies to scale up or down their IT resources on-demand, helping them to increase capacity in line with growth and cope with spikes in demand in a convenient way. Expansion that would take considerable expenditure and days of work to set up in-house, can be had cost-effectively at the click of a button.

New normal adaptation

The pandemic has led many companies to reassess the way they operate, especially with regard to their working practices. Across the globe, swathes of employees are finding themselves able to ditch the commute and work more flexibly from home as executives seek to downsize offices.

Cloud technology is a key enabler of remote working, giving employees the ability to access the company’s IT resources anywhere with an internet connection. Firms can also make use of software as a service (SaaS) packages, providing them with a multitude of business applications, such as Microsoft 365, with which to carry out their work.

These technologies enable employers to offer flexible hours, recruit staff from further afield and reduce office occupancy. What’s more, they can also monitor staff productivity and task progress, as well as tracking inventory and shipping.

Better collaboration

Over the course of the lockdown, the leading software companies have gone all out to improve the collaborative cloud-based applications that teams rely on. Existing apps have been enhanced and new ones created to provide far better video chat, messaging and document sharing platforms. Features such as group editing, instant syncing and project management, together with improved security, enable remote working teams to be assembled and collaborate on a wide range of initiatives.

Transformative technology in your hands  

The cloud is the ideal place to benefit from today’s must-have technologies, like artificial intelligence, data analytics and the Internet of Things. Indeed, many of these are cloud-native, with applications that can be deployed at the click of a button in a cloud environment. What’s more, a lot of these cloud-based apps are open-source, meaning that they are free to use.

This means small businesses can take advantage of the cloud immediately, accelerating their ability to benefit from data-driven insights. As a result, they can reduce costs, improve operations and discover new opportunities much quicker than before.

Solid security

While security is a concern for every business, small firms have an additional issue when it comes to providing the in-house security expertise and resources to keep their systems protected. Migration to the cloud removes many of these headaches as the service provider will undertake a great deal of this work on their customers’ behalf.

Cloud providers have to comply with stringent regulations to ensure their infrastructure is robustly secure. By migrating to the cloud, small businesses will be automatically protected by a wide range of sophisticated security tools, such as next-gen firewalls, intrusion prevention apps and malware scanners – all of which are managed and maintained by security experts. – Read more

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