How HTML Headings Improve SEO and User-Friendliness

Do you use HTML headings and subheadings in your website content? If you want your site to rank better in search engine results, it is, perhaps, time you did. Here we’ll explain why headings can help your website rank better and make your content more user-friendly at the same time?

How headings benefit your visitors

Headings and subheadings help organise your content better for your visitors. They divide up the text into sections and provide useful information about what is included in each section. This helps a reader work their way through the text and skip any parts they deem irrelevant. At the same time, a page divided into headed sections looks more attractive and easier to read than one which just has lots of paragraphs.

Using headings, therefore, provides a better customer experience, keeping visitors on the page and entices users to read more of your content.

How headings improve SEO

The difference between using bold text and proper HTML headings (H1, H2, H3, for example) is that search engines can identify the headings’ HTML. This enables the search engine to scan the headings for keywords and phrases and this helps them get a deeper understanding of a page’s entire content. As a result, it can match your pages’ content better to individual user queries so that when people are specifically looking for the type of content on your website, your pages have a better chance of appearing in the results.  

Another key SEO benefit relates to the impact on visitors. If your headings help keep visitors on your pages for longer, search engines will notice that your ‘bounce rates’ have declined and your ‘time on page’ figures have improved. They will conclude from this that your page does indeed provide the information particular queries are asking for and this will help you rank even higher. Importantly, this is why, when writing headlines, you should always create them to help the user stay on the page rather than over-pack them with keywords to attract search engines. – Read more

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How IT is Transforming the Hospitality Industry

Though it’s been a difficult year for hospitality, an increasing number of businesses are making use of the latest technologies to help them adapt to the changing landscape. It is being used to cut costs, improve the customer experience, comply with COVID regulations and to provide insights for development and revenue opportunities. Here, we’ll look at the ways IT is transforming the hospitality industry.     

Cutting costs

Hospitality venues are making increased use of the internet of Things to save on energy costs. Devices, such as temperature sensors and smart thermostats, are being installed to control intelligent HVAC systems so that the costs of heating and cooling are kept to a minimum. Similarly, smart LED lighting systems that use sensors to adapt to natural daylight levels or gauge occupancy can cut lighting costs by 80%.

Beyond this, today’s energy management systems make use of AI and machine learning to analyse energy consumption, weather patterns, peak demands and even thermodynamics to optimise energy use. Additionally, the IoT can also be used to monitor the health of systems, ensuring that faulty machinery or appliances are detected and mended before the cost spirals or they break down and affect amenities for guests. 

As these systems are cloud-based, they can be managed centrally, so that businesses with multiple hospitality venues can have unified control of their operations. The systems can even be managed remotely over the internet

Improving the customer experience

Technology is beginning to have a significant impact on enhancing the customer experience, with guests being able to use websites and smartphone apps for a wide range of purposes. Today, these include remote booking and checkouts, making reservations in restaurants and spas, accessing services such as room service, reserving parking spaces, unlocking hotel rooms, controlling smart room appliances, communicating with staff, paying for products and services and so forth.

Web based apps and smart devices are also being deployed to improve how staff work, speeding up service, automating processes and eradicating human error – all of which improves customer satisfaction.

Providing insights

Website and app interactions, together with monitoring from IoT devices, produce vast quantities of data which can be analysed to provide detailed business insights. They help hospitality businesses predict peak occupancy, understand how demand for different services changes over time and give a clearer picture of which guests are making use of which services. This can help them better deploy staff, improve inventory, implement more effective marketing strategies and develop new and existing services in line with customer expectations: all of which can help improve efficiency, cut costs and increase revenue.

Storing all that data in the cloud provides hospitality businesses with numerous advantages. The data is secure, helping businesses achieve compliance; there is easy scalability, so that as data grows and demand increases, the company won’t get caught out by a lack of IT resources; cloud-native apps make it easy to undertake data analytics and make use of AI and machine learning; and, perhaps most importantly, as websites, apps and IoT devices all need the public cloud for connectivity, its makes sense to store the data they collect there too.  – Read more

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Studies indicate that most of the enterprise software issues are not system-related. Instead, they are mostly related to the design, users, or processes. Businesses end up wasting their time and resource in answering support tickets and prolonging employee training, when the users cannot use the software properly. 

Given the current scenario of remote working, which left no option for business apart from accelerating their digital transformation journeys, Khadim Batti, CEO and co-founder of digital adoption platform, Whatfix tells why digital adoption is crucial for the success of any digital transformation project and how the SaaS-based startup’s solutions are helping companies remotely train their employees on new software and processes.

How crucial is the digital adoption factor for the success of any digital transformation project? 

Digital adoption is very key for the success of any digital transformation project. Businesses spend hundreds of billions of dollars every year in digital transformation projects and digital adoption is a key enabler for them. Otherwise those projects would not see the light of day or the ROI would not be achieved for CIOs, or for the functional or business unit leaders. One of the key reasons why digital transformation projects typically take a lot of time to pick up or do not pick up at all in 50-60% cases is that the change management was not handled properly and the adoption was not optimal for all the processes which are digitized.

How did you come up with the idea of building a digital adoption product? How big is the market altogether?

When we started, we faced a problem ourselves because when we were building our first product, we had around 80-100 customers using it and adoption was a major challenge in ensuring the product get utilized.  So, that made us come up with a product like Whatfix. But as we evolved, we realized several other problem statements also. For example, CRMs are typically built considering the people in leadership positions or the managers, because they want to see the reports, pipeline and forecasting. But to do that effectively, the sales executives or sales reps have to fill up all the information regularly in the right manner and that is where the challenge comes because the CRMs are built for the managers but it is supposed to be utilized by the reps. If those reps do not fill up the information in the right way, the whole ROI and the productivity benefits of that application can go down drastically. 

When we started getting into the nitty-gritties further, the digital adoption market stood out to be pretty huge. It is poised to be a $8-10 million industry in itself, which can help make digital transformation and change management much easier by making training and learning contextual and so on.

How Digital Adoption Platform solutions can help businesses in their digital journeys and how these solutions can maximize the ROI on any digital transformation project?

Enterprise softwares such as ERP, CRM, HCM, SCM, etc. generally are large suites of integrated applications customized to suit unique business requirements, which create a different kind of adoption challenges for the users. So, whenever businesses deploy those softwares, they can deploy Whatfix on top of it to address the adoption challenges with the guided walkthroughs, self-help support, training, etc.

Some of the ROI metrics what we have observed are that the support queries typically comes down by 30%-50%, and the data quality in CRM or SCM typically improves by 20%.  So, if CRM data quality improves by 20%, the predictability and forecast capability go up further. We have seen around 20-25%  improvement in the productivity and efficiency of people in terms of how they use the application as well. When the content (video or knowledge-based article) that trainers or the enablement specialists create are supported by a similar in-app guidance from Whatfix, the content creation/training time gets reduced by 60%- often from a few hours it gets reduced to a few minutes for every content. Whatfix content can be easily integrated with the learning management system (LMS) of the organizations and the entire engagement can be tracked in analytics for further modifications as well. – Read More

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