What is Shopify?

In this video I’m gonna answer the question for you what is Shopify and why do you keep hearing about it why do you keep hearing about all these people making a ton of money off I made you know five thousand dollars in one day on Shopify and all these different crazy things that you’re hearing. So the answer to what is Shopify it’s basically a website you can go to and you can build an e-commerce store you can build an online store and they’ll also host it for you now if you’re looking at potentially signing up for Shopify I do have a special offer at the end of this video with a link that you can get a free one-on-one consulting session with me but let’s first go in depth a little bit more on what is Shopify why is it. So special are you gonna get rich quick are you gonna make a million dollars overnight the short answer is probably not I mean it’s not a get-rich-quick scheme it’s not anything that it’s just a place for you to build an online store a place for you do you know build something where people can purchase things from you now just because you build it does not mean they will come a lot of people think that all I’m gonna build an online store and I’m gonna get you know I’m gonna make thousands and thousands of dollars no just because you have some website doesn’t mean anybody cares you need to still get traffic to that website and that’s actually 99% of the game. So if you’re thinking about starting an online store yes Shopify is amazing I’m gonna show you some Shopify websites and we show you a little bit of what the backend looks like in just a second just give you a little bit more information but yeah if you’re thinking about building a Shopify website do I think it’s a good idea yeah if you want to be a little entrepreneurial yes absolutely do it but the way I think about it is. So Shopify is $30 a month at least their most their basic plans three hours a month think about it it’s like paying a fee to go to the gym you’re going to the entrepreneurial gym here you’re learning.

If you pay up thirty dollars a month and you don’t have any success well you’re paying a fee you’re paying a fee for being lazy but that money can actually make you a lot more money I’ve I just launched a new Shopify store for one of my new companies here and I made in the first like few like the first week or two I made five thousand dollars you know easily and that’s not always gonna be the case I did a lot of work leading up to launching the Shopify site but that being said Shopify allows you to sell things online that’s the most simple form let’s take a look at what a Shopify store is and what the backend looks like. So you have a better idea of exactly what Shopify is this is the performance and up on our website and I actually built this website and pretty much got everything started in just four minutes you can click the link up here to see it doesn’t take long with Shopify to build it and that’s why Shopify has become. So popular it’s very intuitive very easy to understand. So let’s just poke around here. So this is the home page a little banner if we open that up I’ll show you what that looks like in a second all this very quickly I did this all very quickly obviously writing the copy takes a little bit of time and then the product page and I have all these different images and just basically repeated the same thing I have on the homepage and then there’s some other stuff at the bottom you’ll see another affiliate program contact best returns all very basic stuff very easy to set ups this is what the the front end looks like this is what the customers see the back end how you actually set it up is here and once again in that link where I show how I built the website I go into much more detail on this. So today I’ve only had 27 dollars in sales and only 13 visitors but I’m recording this pretty early in the morning. So that’s part of the reasons for that but we poke around here and I can I can go here up to the products for instance and look at some of the different products now I only have one product.

Learn More About Shopify

Squarespace vs Shopify— Showdown!


Shopify and Squarespace. Two of the biggest names in website building. This is my in-depth comparison.

Squarespace is about beautiful websites. Shopify is about providing a full back office for stores— online and offline.

Squarespace has a better page editor— it has more elements and is easier to use. Shopify has a WYSWIYG editor that is pretty limiting.

Shopify has more powerful ecommerce than Squarespace. This isn’t necesarilly a knock on Squarespace— instead it just reflects the priorities of each website builder. Squarespace is for building all kinds of websites and Shopify is just for building ecommerce websites. This means that Shopify is able to focus more specifically on ecommerce and launch innovative features like Shopify payments (their own payment processor) and an app store.

Both Squarespace and Shopify have excellent templates. Squarespace has 70ish themes that they provide. Shopify provides 10 themes or you can choose a theme from one of the many 3rd party Shopify theme developers. Squarespace has better theme customization.

Learn More About Shopify & Squarespace

5 Ways Small Businesses Can Offer Experiential Retail Like Big Brands (Without Big Budgets)

My Post - 2020-02-13T161757.766.pngOne of the most common misconceptions about retail today is that lean, online retailers are devouring the revenues of brick-and-mortar stores. While this may make for more compelling headlines, it doesn’t tell the full story.

In many parts of the world, the retail landscape is becoming increasingly divided. At one end of the spectrum, there are the retailers that prioritize large, diverse inventories and low prices—a business model best exemplified by Walmart and similar low-cost chains. At the other end, there are the high-end retailers that prioritize luxury goods and superior customer service. For those retailers, exclusivity is the primary motivation for their customers.

It’s those brands “in the middle”—the ones that can’t compete based on cost or luxury—that struggle to differentiate. And it’s these same brands that can benefit the most from experiential retail.

What is experiential retail?

Experiential retail seeks to delight shoppers with memorable shopping experiences that can be shared. In many ways, experiential retailers aim is to create communities around their brands.

As customers become more selective about the brands they shop with, the in-store experience needs to stand out from the pack. The catch? It can’t be gimmicky and forgo the transactional element entirely. At the end of the day, shoppers are still there to buy.

“The best kind of experiential retail are the experiences that are repeatable—not one-off gimmicks, where you take an Instagram selfie and call it a day. Meaningful experiences are where you want to go back time after time after time because the service is great, or you have a relationship with the person who works there. Repeatable value that’s different from your online experience.” — Arpan Podduturi, Director of Product, Shopify

Navigating experiential retail is tricky, so in this post, we take a look at four high-profile brands who do it best, and unpack what makes their experiences effective in terms of driving foot traffic, increasing sales, and building long-term loyalty.

4 examples of experiential retail (and takeaways)

While many experiential retailers adopt similar strategies to provide superior shopping experiences to their customers, there’s a great deal of variance from one retailer to another. The qualities the following retailers share, however, is a commitment to creating authentic, human, and immersive experiences that align with their brand values and product offerings.

Allbirds: Selling “the comfiest shoes on the planet”

Footwear is one of the most lucrative and competitive verticals in retail. In a multibillion-dollar industry dominated by entrenched incumbents, new entrants in the footwear market are uncommon—which makes footwear retailer Allbirds’ success all the more remarkable.

Many of Allbirds’ shoes are constructed from a superfine merino wool sustainably sourced in New Zealand. In the early days of the company, many consumers were intrigued by the unorthodox material. This created opportunities for Allbirds to create a narrative surrounding its products, highlight how and where the company sources its materials, and start conversations about the sustainability of the fashion and apparel market—all of which have become central to the company’s brand.

Allbirds didn’t just want to sell “the comfiest shoes on the planet.” It wanted to redefine the entire experience of buying a new pair of shoes.

“Consumers want to understand the product and the materials. They want to have transparency into the supply chain. They want to trust the brands they support to do something more.” —Tim Brown, cofounder, Allbirds

Allbirds began selling its shoes online in 2016 and opened its flagship retail store in San Francisco in May 2017. Opening retail stores wasn’t just a way for Allbirds to increase its physical footprint—it gave the company a way to interact with customers directly and provide the kind of shopping experience that few other footwear retailers can offer.

The company’s stores are as minimalistic as Allbirds’ footwear. Select pairs are wall-mounted throughout Allbirds’ stores, showcasing the company’s newest designs without overwhelming customers. The shop floors are similarly roomy and allow customers to browse at their leisure.

This also gives Allbirds’ sales associates the opportunity to answer customer questions and tell people about Allbirds’ products and brand values as they shop. Allbirds’ New York location even features a “service bar,” where customers can take their time in finding the right size.

 

“Allbirds
The brand’s retail spaces are as clean and comfortable as their products. Allbirds

The result is a relaxing and educational experience that goes beyond the clinical nature of most shoe stores. The company’s retail locations have proved so popular that Allbirds plans to open an additional 20 stores in 2020, many of which will be located across the U.S. – Read more