8 Ways To Speed up Digital Transformation

The pandemic has forced you to meet your customers’ expectations. To do so, you need to find a way to get what looks like a long and complicated digital transformation done now.

David Schmaier is the CEO of Salesforce Industries and is responsible for Salesforce’s Industry Cloud software and business strategies for all industries.

The benefits of digitalization have been an ever-present conversation around most industries for years. But for many businesses, that seemed to be a long way off. The pandemic changed that forever. Digital transformation is no longer a future initiative – it has become today’s necessity that separates market leaders from those who are falling behind, and changes the way organizations connect with their customers.  

In this new environment, businesses have been thrust into a world in which the way of doing business is different. It’s all virtual and digital. Patients need remote doctor appointments. Consumers are shopping online and picking up their order curbside or having it shipped to their homes. Industrial machinery quotes and orders need to happen via digital channels. Many workers now rely on wifi to work from home. In-person interactions are few and far between. This isn’t just an adjustment. It’s the new normal — faster, easier, highly automated, and more cost-effective. 

The companies that thrive will be those that can transform faster. Many are scrambling to find fast, effective digital solutions. Digital projects are no longer measured in years but instead in months. The opportunity is there for all companies to unlock the digital door their customers are banging on. Imagine being one of the first to welcome them all in, especially at a time when every customer and sale counts more than ever. 

Today’s digital landscape, while an incredible opportunity, may look a bit daunting. But businesses don’t have to go it alone. The right strategic technology can help make sense of customers’ needs and elevate the ability to serve them. With capabilities to pull information from existing systems, companies don’t have to start from scratch. With cloud native solutions, businesses can go digital faster. Best of all, the right partner has real-world experience with the specific industry and challenges businesses face.

Salesforce Industries combines the capabilities of the world’s # 1 CRM and Vlocity and Salesforce’s suite of industry-specific cloud products to help organizations go digital fast. With 12 industry cloud apps and more than 700 industry-specific processes, businesses can transform faster than ever before with software tailored to the best practices of their industry, giving them unlimited scalability and flexibility to achieve the new digital normal. Best of all, we back up our world-class industry cloud software with industry experts, dedicated service and support teams by industry, dedicated engineering teams, and one of the world’s most powerful ecosystems of leading systems integrators and independent software (ISV) partners to help businesses of all sizes realize value from their digital transformation. 

Make the Digital Transformation 

There is no one right way for companies to make the transformation, as the answers and best practices differ by industry. Here are eight examples of companies that did it well with the help of Salesforce Industrie

1. Communications

Telecom Argentina’s digital transformation simplified the customer experience for 19 million customers while also changing its internal culture. Now the company is Argentina’s top provider of mobile, TV, internet, and phone services.

2. Public Sector and Government

 The State of Rhode Island moved its COVID-19 testing and contact tracing system to the cloud. This gives the Rhode Island Board of Health a comprehensive record of each COVID-19 case in the state. The initial version went live in just a month, with some key features available in only a week.

3. Healthcare and Life Sciences

Humana used an agile mindset to digitally transform its business in six months. In addition, it’s using the Salesforce Health Cloud to help power its new Enterprise Clinical Operating Model. This care management system will integrate care coordination among members, care teams, and provider communities.

4. Media

Ticketmaster sells nearly 500 million tickets globally every year. Using Salesforce allows the company to connect its customer data across the organization to enable a smarter, faster, more personalized, and fan-centric experience its customers expect at scale – Read More

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Zoho CRM vs. Salesforce Sales Cloud

In this video, we’ll compare two popular CRM tools: Zoho CRM and Salesforce Sales Cloud. Researching CRM software?

// Timestamps //

0:21 Pricing

0:57 Contact Management

1:36 Reporting

2:18 Apps and Integrations

Zoho CRM and Salesforce Sales Cloud are both CRM tools, but neither of them is a one-size-fits-all. Depending on your budget, company size, required features, or other factors, your company will want to thoroughly research both tools before making a decision. The business technology marketplace is diverse, and most buyers struggle to determine which options are best for them. At TechnologyAdvice, we don’t think this should be such a challenge. That’s why our team is dedicated to creating quality connections between buyers and sellers of business technology. We help buyers make well-informed purchase decisions through comprehensive product listings, industry analysis and user-generated reviews. In addition to serving buyers, we work with vendors to grow their customer base through our unique demand generation programs. These programs improve product awareness by placing matched solutions in front of their ideal customers.

Learn More About Zoho and Salesforce

Your Business Needs Better Habits

In 2014, the London subway system partly shut down after its employees went on a couple-day strike. This resulted in chaos for London’s extensive network of commuters, who had long relied on the subway to get to and from work.

During the strike, however, five percent of the city’s regular commuters [requires registration] actually found a better and more efficient way to get to work. And they stuck with it.

“Of course, commuters could have experimented with alternative routes even without a strike,” Wendy Wood, a professor of psychology and business at the University of Southern California, writes in her book Good Habits, Bad Habits. “But in the rush of daily life, we don’t often take the time to experiment.” As Wood says, “We find something that works well enough, and we don’t consider alternatives.”

“Something as frequent and routine as the way we commute to work is a habit that helps us achieve predictable and efficient results — for example, automatically getting in your car and driving to work frees up your mind to work through more thought-intensive challenges. Similarly, businesses can also apply the latest research on habit-building to make smarter and more sustainable decisions,” says Wood.

“Although habit formation is an individual phenomenon, it also is captured in the tension you see at an organizational level — especially in the conflict that can arise between whether to exploit or explore,” says Wood.


When we rely on existing habits, we free up mental space to tackle problems that require more creativity. Initially, these actions might have required thought and effort, but over time and after many repetitions, they become second nature. We repeat actions into habits because they achieve the outcomes we want. That’s what makes them useful to exploit.

When businesses exploit their version of habits, they solidify organizational practices and create processes based on past successes. This might involve a standard process for recruiting candidates or a tried-and-tested product development timeline.

Exploitation, or relying on a set of habits, can be very effective, especially when your business environment is stable and you can predict fairly accurately how things are going to turn out.


But environments rarely do stay the same. Habits that served your business well in the past may no longer be effective in a world where external factors change so quickly. Brands like Compaq, Blockbuster, and Polaroid are all examples of companies that over-relied on exploiting their business habits without reevaluating them against the context of a rapidly changing business environment, according to Wood.

“Relying on what you’ve done in the past can be very attractive because you know how things are going to turn out,” says Wood. “But if your environment suddenly changes, those habits will no longer serve you.”

Blockbuster, for example, relied too heavily on a familiar business model that favored its brick-and-mortar stores instead of a burgeoning video-on-demand offering, ultimately ignoring competitive threats from Netflix and other streaming services. This dependence on existing practices in the context of a changing business environment eventually sped up the collapse of this video rental company. 

“Exploration is innovating and doing new things. It’s what allows organizations to change,” says Wood.

Finding the balance

A balance, however, is critical. Some businesses, especially start-ups, are known to over-rely on exploration. A start-up founder’s exploratory mindset is often what motivated them to build their business in the first place. But too many startups are exploring without setting up procedures that enable them to scale innovations or succeed over time. 

“This is where we tend to see startups flame out—when they are not set up sufficiently with effective processes to exploit,” says Wood. “But if they’re actually going to survive, they need the other elements, much of which are not valued in the same way, such as HR and operations.” – Read more