How to Prepare Your Online Store for the Holiday Season Traffic Spike

Before the season sales come preseason jitters.

Weeks before the next holiday, eCommerce stores make preparations to see sales numbers increase with the spike of traffic that accompanies holiday cheer. However, said businesses often fail to account for weak infrastructure. And this often causes websites to crash with the increased load.

That means you need to ensure your website hosting doesn’t let you down.

Picking the Right Ecommerce Hosting Platform

Choosing the right ecommerce hosting platform decides the kind of infrastructure your website will have.

According to eMarketer, total holiday retail spending in 2018 increased by 5.4%, reaching $998.32 billion. While traditional brick-and-mortar retail saw a 3.9% rise going up to $874.42 billion, the ecommerce industry grew by 16.7%, reaching up to $123.90 billion during the holiday season. Additionally, Statista predicts a whopping increase in worldwide ecommerce sales, up to $4.5 trillion by the year 2021.

What’s more, enterprises have been increasing their spending on cloud computing ever since COVID-19 necessitated radical changes. Though the current shift to the public cloud initially caused organizations to exceed their budget by 23%, it is now expected cloud spending will increase by 47% by next year. This raises some concerns about handling cost optimization and forecasting.

Given the impressive sales forecast and the shift towards cloud spending, online stores need to ensure a smooth customer experience to make the best of the holiday season. But this is not without its hefty share of challenges.

Read on to find out just how you can prepare your online store for a successful holiday season.

Web Hosting Challenges for Online Stores During the Holiday Season

Business owners, agency owners, and freelancers face no shortage of challenges. You have to handle so many aspects of your business, from operations and product delivery logistics to customer relationship building and marketing. The last thing you would want to deal with is having your website go down because the hosting server couldn’t handle the traffic load.

Scalability

I can’t stress the significance of this factor strong enough, which is why I’ve mentioned it in the very beginning. You should be able to scale your server resources when needed, such as during a predictable traffic spike. If you’re using a dedicated or shared server, there’s a good chance your website will suffer from downtime following the high traffic volumes, rendering all your marketing and promotional efforts useless.

Security

Whether you sell watches on your eCommerce store or own a ticket booking website to book tickets, sensitive customer data security is your top priority. Sensitive data may include credit card details, residential addresses, mobile phone numbers, emails, and more. These need to be safe from malicious attacks.

Website Speed and Performance

Your website needs to perform seamlessly to retain your target audience. With a managed cloud hosting platform, you can use the user interface to monitor the server and web application alongside the support of a reliable team to work with. According to Kissmetrics, about 40% of mobile users complain that eCommerce stores don’t load at all on their mobile phones, while about 70% of them complain that the store loads too slowly. – Read more

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