7 Proven Ways to Boost Website Traffic

My Post (24)According to retail analyst, GlobalData, over 50% of UK consumers now shop online, with spending predicted to grow 30% by 2024. Indeed, by 2021, Statista forecasts 93% of internet users in the UK will be shopping online. While this is fantastic news for online businesses, it comes hand in hand with a growth in competition as more companies launch websites: 84% had them in 2018 compared to 70% in 2007. To be successful in such a competitive marketplace, companies will need to find ways of increasing website traffic and in this post, we’ll explain some of the main ways to achieve this.

1. Online advertising

For companies with new websites or those which struggle to get listed in search engine results, online advertising is often the chief method of attracting customers to your website. The main way to advertise is with Google and Bing, using paid search ads that appear in search results or display ads that appear on other websites. Alternatively, you can also advertise on social media sites. All of these options allow you to target specific audiences and track the progress of your campaign, helping to ensure your advertising budget is spent effectively. It can, however, be an expensive strategy.

2. Content marketing

Internet users aren’t always looking for products or services; quite often what they are seeking is information or ideas to help them solve problems. Providing content on your website which solves those problems can massively boost the number of people who visit as it can be found in search results and shared on social media. If that content subtly mentions and links to a product or service that you supply, it increases the chances of a sale. Take, for example, someone with a small garden looking for ideas to spruce it up. They find a blog article from a garden centre called ’10 ideas for revamping a small garden’ in which they find a picture of a table and chair set they like, together with a link to the product page. From this article, the visitor solves their problem and the garden centre makes a sale. This technique is widely used by businesses in all sectors.

3. Social media marketing

If businesses don’t want to pay for advertising on social media, they can always use these sites to promote their brand, their web content and their products or services. Social media is great for posting links to your website and with the ability to use eye-catching images and video, it can be a highly effective way to increase traffic, especially as other users can spread the word by liking and sharing your posts.

4. Improve SEO

Search engines are the main way consumers find the things they are looking for online, so optimising your website for them is vital if you want to improve the chances of your web pages ranking well in search results.

While the crucial factor in SEO is providing high-quality, fresh and relevant content on your pages, you must not overlook all the other key ingredients. These include having a well-structured, easily navigable website and placing relevant keywords in the titles, subheadings, meta descriptions and content.

5. A mobile-friendly website

A mobile-friendly or responsive website is a necessity in today’s online market. The main reason for this is the fact that users spend more time online on their phones than they do on laptops or other devices. Increasingly, users are also shopping more on mobiles too. According to Statista, at the end of 2018, smartphones generated the largest share of online retail revenue in the UK with many sources predicting the amount spent using mobile devices would double over the next few years to around £40 billion.

There are many reasons for this growth: there are more phone users, there is better internet access away from home, there are easier ways for people to pay using their phones and, importantly, more companies are providing mobile-friendly websites. For businesses, the last point is crucial, as without a mobile-friendly site, the growing market of smartphone shoppers won’t be able to fully access your store. That’s an issue which also makes search engines downrank sites which aren’t mobile-friendly.

6. Make use of email marketing

Email marketing has the highest ROI of any marketing technique and is very inexpensive to implement. There are various ways to grow an email list, such as using a pop-up that offers an incentive to sign up (e.g. 10% off your first order) or asking customers to sign up during the checkout process (e.g. ‘Get updates of our new products and latest offers’).

Once visitors have signed up, you can send marketing emails to them for free with links to your website included. Today, many companies combine email marketing with the use of personalised product recommendation software which tracks what a visitor has been looking at on the website and sends out emails with links to relevant products. This personalised form of email marketing can significantly increase traffic to your site. – Read more

Learn More About eukhost

5 Ways Cloud Will Develop in 2020

My Post - 2020-03-12T125543.750.pngCloud computing is set to continue its remarkable development this year with technologies like 5G, Kubernetes, AI and machine learning increasing the scope and scale of the operational uses it can be put to. In this post, we’ll look at these technologies and see how they will change the face of cloud computing and how businesses use it.

1. IoT boosted by 5G

The long wait for 5G is finally over and, with its introduction, we’re set to see it play a critical role in the connectivity of IoT devices, extending that connectivity way beyond the limitations of wi-fi and enabling the development of edge computing.

The exponential growth in the number of IoT devices is coupled with an equally gargantuan collection of data. As the value of that data for delivering rich insights prevents enterprises from deleting it, companies are left to find a way to store and process it all. They need massive data storage capacity and vast compute capabilities. At the same time, some of the new technologies being developed for IoT use, self-driving vehicles being a prime example, require network latency to be almost eradicated.

5G can help with all these issues. It can connect devices where wi-fi and cabled connections are not available and at exceptional speed, it enables storage and compute services to be installed at the edge of 5G networks, shrinking latency to less than a millisecond while reducing the type and volume of data being stored in datacentres.

2. More stringent security standards for public cloud

Security is a critical concern for all enterprises and one new area to consider is the issue around 5G as it becomes part of the cloud network. The UK’s decision to use Huawei technology for its 5G network has already become a political hot potato. This, together with other concerns, is likely to lead to more stringent security standards, particularly over endpoint security, for cloud providers.

It is expected that tighter regulations will be introduced for the architecture of hybrid clouds requiring full data separation between on-site and public cloud environments. Brexit will also play a part, as the UK goes its own way in implementing standards regarding data protection.

3. More users adopting hybrid cloud

While many companies have considered hybrid cloud, its technological challenges have led to most of them adopting a purely public cloud model. And while there are workloads which are better suited to a hybrid solution, the lack of flexibility to deploy both on-site and cloud infrastructures is a hurdle which many enterprises are not equipped to overcome.

In 2020 and beyond, we’ll start to see new tools that can overcome these management and migration challenges. These tools will split migration into two separate processes where companies can first become familiar with their new programming and management models on-site before finally moving their infrastructure to the cloud. This is particularly helpful for those organisations that want to move to the cloud but don’t want to abandon the investments they have made in their datacentres and hardware. – Read more

Learn More About eUKhost