What Are the Best CRM Software for Insurance Agents and Realtors?

CRM software is a great way to manage information and optimize workflow for insurance agents and real estate brokers since it uses relevant data to enhance customer relationships. Compared to traditional tools, a CRM tool is easier to use and offers key features that are specific to a certain industry. 

So what are some of the best CRM software for insurance agents and realtors? For insurance agents, they can use Salesforce, AgencyBloc, Microsoft Dynamics 365, and Insureio. On the other hand, realtors can use Velocify, Contractually, and Pipedrive. Commence CRM allows both insurance agents and realtors to have an agency management system that can manage important information and customer relationships. 

Advantages of Using CRM as an Agent

As an agent, your main job is to generate sales. This includes talking with several referrals so that they eventually become your client. Though this may seem like an easy task, having to remember so much information at once can be tough. But with CRM platforms, you can now reach more clients efficiently. Here are some advantages of using CRM as an agent: 

  1. Manages Important Information

As an agent who deals with multiple clients at once, it’s important that you manage information that’s beneficial for you and the client. CRM software stores and manages important information that agents can use to their advantage to offer the best customer service. It helps segment their audience and learn about specific interests a customer has.

With this information, agents are able to understand their customers better. Personalized marketing campaigns can be created to cater to specific audiences. Cloud CRM also allows agents to access data from anywhere using any device. This reduces the amount of stress on the agent’s part since they can easily look up information. 

  1. Cultivates Customer Relationships

Cultivating customer relationships is perhaps the main goal of CRM software. The acronym CRM stands for “customer relationship management,” so its focus is on a customer’s wants and needs. It uses data about a customer to create strategies that spark their interests.

When a broker cultivates customer relationships, they’re able to enhance the customer experience. This can help build customer loyalty in the long run in which agents are able to create more sales. Additionally, a good customer experience can be beneficial since it can generate more referrals. For agents, receiving referrals is highly important because most of them have commission-based salaries. With more referrals, agents can market and upsell more policies so that they have more income. 

  1. Optimizes Workflow

A great benefit of CRM software is that it helps optimize an agent’s workflow. For agents who are part of bigger companies, the platform offers them a way to communicate with other employees. They can easily use the platform to collaborate and create more ideas that can help the business grow. 

CRM platforms can also take care of small and simple tasks such as answering frequently asked questions. This offers agents more time to work on more important tasks that need their time and attention. And since CRM platforms provide you with a full scope of your target market, they can also generate analytics that are helpful for decision-making.  – Read more

Learn more about Commence

#CRMSoftware

The Importance of CRM Data Cleansing

The Importance of CRM Data Cleansing

Accurate information housed in your customer relationship management (CRM) system is important if you want to reach customers and prospects at the right time, using the right channel. However, studies estimate that 30% of company databases grow outdated yearly. The errors and inconsistencies in your CRM data make it difficult to gain reliable insights. Data Cleansing is important.

So why is it important to clean your data regularly? Bad data can waste your time, effort, and resources — impacting your overall ROI. Tedious as it may be, habitual data cleansing and organization can actually improve the way your marketing, sales, and customer service teams work.

The Impact of Bad Data on Your Bottom Line 

When was the last time you organized the customer data on your CRM platform? If it has been a few years, you might encounter issues the next time you try to communicate with your customers. 

If you’re in the B2B industry, companies encounter many changes; your contacts may have left, the company may have hired new leaders, or they simply moved their business address. A similar situation also occurs in B2C, albeit more rapidly as customers change their phone numbers or switch email addresses. 

Bad data is defined as information that is incorrect, outdated, duplicate, improperly formatted, low-quality, or completely missing from your marketing, sales, and customer database. Instead of being able to utilize this data strategically, bad data could actually cause you to commit errors in your marketing campaign or sales interaction. 

Human error is often the cause of bad data; it can’t be avoided if you’re relying on people to input data by hand. You are more likely to find names typed in the wrong case, bouncing email addresses, or blank fields which can be frustrating. Aside from being confusing, bad data can also cause problems within your business. These include:

An ineffective marketing campaign

Customers love it when companies put in the effort to give them a personalized experience. However, mistakes in your database can lead to wrong personalization: opt-outs, email delivery errors, or higher spam reports. Aside from missing an opportunity to build a relationship with your customers, you might end up wasting your marketing budget on the wrong prospects and lower overall customer satisfaction. 

A negative brand perception 

Prospects who might have been interested in your products or services could change their mind if they feel like your brand is not right for them. Maybe you recorded the wrong birthdate or gender for a potential customer and ended up placing them in the wrong demographic. Getting critical information wrong could cost you a good brand perception. And since you would only have a limited number of interactions to attract your target audience, it would be difficult to win them back or develop a good relationship with them. – Read more

Learn more about Commence

#CRMSoftware #CustomerManagement

Read more blog posts from Commence

3 Compelling Reasons to Employ AR & VR in CRM

In today’s fast-paced world, customer standards are rapidly changing. While great products and great service will always remain as the main priority of customers, other factors are also developing new customer preferences. Because of this, technology is adapting to meet customer satisfaction. Augmented reality (AR) and virtual reality (VR) are among the emerging tech poised to reshape how businesses interact with their customers.

So why should you invest in augmented reality and virtual reality for your customer relationship management (CRM)? Employing AR and VR can make your business more competitive by enhancing engagement with customers, revamping the customer experience, and equipping your team with more efficient tools.

The Difference Between AR and VR

Augmented reality and virtual reality may sound like two similar terms, but they are distinct from one another. Although these concepts sometimes bleed into one another, each treats your senses and how you experience the real world differently. VR technology cloaks your vision to take you somewhere else, while AR technology projects additional information over what you’re seeing in the real world.

Virtual reality “replaces” your reality by displaying a virtual space through a VR headset. This makes it seem like your surroundings have changed, even though these are just images replacing everything in your field of vision. This technology takes you to a different space entirely.

On the other hand, augmented reality merely adds a layer of information over what you can already see. For example, one of the most popular AR apps is the smartphone game Pokemon Go – where your phone’s camera tracks your surroundings and projects images over them.

Three Reasons to Employ AR and VR for CRM

While AR and VR are more commonly used by consumers for entertainment or gaming, these technologies may soon reshape the customer journey. Instead of stressful or lackluster customer experiences, AR and VR technology opens up a lot of possibilities for CRM.

Want to make troubleshooting products for customers easier? Or maybe you want to roll out a marketing initiative, but have limited means to execute it? Virtual reality and augmented reality can help you address these problems and push your creativity forward. Here are three reasons to employ AR and VR for CRM:

1. You can enhance engagement with your customers

It’s not easy to generate excitement among customers these days, but virtual reality and augmented reality can definitely keep customers engaged. Customer engagement is especially important when introducing new products or services, and this is where VR and AR tech really shine.

In 2017, Snapchat introduced the Lens Studio which allowed users to create and use their own Snapchat filters. A restaurant in Dubai called Bareburger took advantage of this feature by creating an augmented reality menu. With their Snapchat AR filter, customers can view menu items from every angle before they decide on an order. Not only was this effective in stimulating customer appetites, but it also made the interaction with the brand much more unforgettable.

Virtual reality tech is also a great way to bring customers and test out products in the right conditions, since they can be transported to a virtual world with 360-degree video and audio.

For example, the brand North Face experimented with VR to create the ideal environment for their McMurdo South Pole Experience campaign. In special booths, customers were asked to wear the new McMurdo North Face coat and an Oculus headset. The VR equipment let customers be immersed into images of the South Pole as huskies pulled their sled through the snow.

By appealing to emotions with AR or VR technology, you can engage with your clients on a whole new level.

2. Your team will have an efficient new tool to use

Augmented reality and virtual reality can help your customer service team out, whether it’s for internal training or even troubleshooting problems with users.

For coaching and training, AR provides virtual hands-on guidance for customer service reps. AR overlay can guide service reps through memorizing products, explaining processes, completing forms, orienting users, without needing to meet instructors face-to-face. You can also use AR to simulate training demos for real-life scenarios such as emergency response and sales interactions even on a mobile device.

Some companies also use AR to teach customers on how to manage a product. They bundle AR components with the use case in the apps so that customers can identify the parts and read operating instructions in real time.

On the other hand, VR can help your customer service team troubleshoot the problems the customer is facing. Instead of awkward chatbots, VR can assist customers and service reps solve the problem much faster since they can visualize what the other party is looking at. – Read more

Learn More About Commence