White Label CRM Software For Insurance Brokers: A Luxury Or A Necessity?

Customer relationship management (CRM) is one of the deciding factors if a business will succeed or fail. Insurance brokers in particular face plenty of pressure from their clients and their industry alike, especially with the growing preference for personalized service and the increasing uncertainties that an insurance broker has to assuage. Certain tools can make this process a lot easier, but one that you may be underutilizing is white label CRM software.

But is white label CRM software for insurance brokers really necessary, and how can they improve the operations of insurance brokers? White label CRM software can be a huge asset because it helps tighten operations, make clients happier, and can combat both existing and emerging risks in the insurance industry. As a platform that could make the job easier, white label CRM software can be a powerful tool in your arsenal.

Why White Label CRM Software Works Well For Insurance Companies

White label CRM software is CRM software that’s fully developed by one company, yet available for both rebrand and reuse by your own company. It’s essentially CRM software that you can purchase without branding and customize to your needs, altering the platform to suit the needs of your business while making sure the technical aspects remain intact.

The reason why white label CRM software pairs so well with the insurance industry is that it can help support one of the trickiest parts of insurance brokerage: the client. A broker can face an extraordinary amount of pressure to ensure that the client’s wishes are met and they are happy with their business, otherwise the brokerage can suffer a loss in revenue and an even greater loss with reputation.

Insurance brokers may often lack the skills to ensure that the customer service of their transactions is at its best since their skillset will usually skew towards closing a sale. White label CRM software helps a broker manage the everyday routine needed to keep their client up to satisfied with their service. And while normal CRM software may do this at the price of advertising the company that made it, white label CRM software offers a few advantages that can help mitigate the risks of using it and amplifying the benefits for insurance companies. – Read more

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Think Outside the Box When Selecting a CRM Solution

When selecting a CRM Solution Are you struggling to differentiate one CRM solution from the myriad of others? Of course you are and here is why. For the most part the majority of CRM systems targeted at small to mid-size businesses are all the same, differentiated primarily by price.

These systems are generically designed to capture, track, manage and share information. But let’s face it, how many ways are there to add a new company, a contact, or a note into a CRM system? There’s only one. How about adding a new lead, a sales opportunity or a follow-up activity? One again. So if the majority of the systems you are evaluating are all alike how in the world are you going to identify the best one for your business? Read on and I will tell you.

First, you need to start by thinking outside the box. If the majority of the CRM systems you evaluating all have similar features and functions, then you need to expand your evaluation criteria beyond just features and functions. Start with an evaluation of the company. How long have they been in business, where do they host your data and what type of back-up and recovery services do they provide. Have them explain the on-boarding process and what type of training will be provided. What level of professional services does the company offer? Do they have expertise in providing best practices for improving sales execution, target marketing and automating customer service? Will you have telephone access to these resources or will you be required to send an e-mail and hope for a response? How will they ensure that you will realize the maximum value from their software? These are the areas that differentiate one CRM provider from another and they are very important, but we are not done yet.

The key thing you should be doing to be comfortable that you are making the right decision is what I refer to as “Proof of Value”. CRM vendors will all try to convince you that they have more features than their competition and that their product is easier to use. That’s all well and good, but that’s not why you are looking to implement a CRM system. You probably started off looking for a solution to address one or two specific business challenges. That’s the priority. Don’t allow yourself to get wrapped up in a feature function war because it’s not about who has the most features or the lowest price – it’s about who can best address your specific business requirements. What you need from the solution provider is Proof of Value.

Proof of Value means you need to see how the solution provider will successfully address your business requirements.

Let’s say for example that your company is not generating quality leads. You are getting leads, but they are not qualified and fizzle out very quickly leaving the sales team and management frustrated. This could be the result of several issues. Perhaps you do not have the proper marketing mix for lead generation. Maybe your message is attracting the wrong prospects or you have not properly targeted the right audience for your product or service. That’s why you need a CRM solution right? Well not so fast, I am sorry to tell you that no CRM solution on its own will address this problem. Sure you can use CRM to create some templates and send bulk e-mails, but this business challenge requires more than sending more marketing campaigns. Let’s take a step back and revisit my recommendation for thinking outside the box. Most CRM systems have a marketing module for sending out bulk emails and they are all pretty much the same, so you need to be looking at those that can add value services for “Proof of Value.” – Read more

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The Importance of CRM Data Cleansing

The Importance of CRM Data Cleansing

Accurate information housed in your customer relationship management (CRM) system is important if you want to reach customers and prospects at the right time, using the right channel. However, studies estimate that 30% of company databases grow outdated yearly. The errors and inconsistencies in your CRM data make it difficult to gain reliable insights. Data Cleansing is important.

So why is it important to clean your data regularly? Bad data can waste your time, effort, and resources — impacting your overall ROI. Tedious as it may be, habitual data cleansing and organization can actually improve the way your marketing, sales, and customer service teams work.

The Impact of Bad Data on Your Bottom Line 

When was the last time you organized the customer data on your CRM platform? If it has been a few years, you might encounter issues the next time you try to communicate with your customers. 

If you’re in the B2B industry, companies encounter many changes; your contacts may have left, the company may have hired new leaders, or they simply moved their business address. A similar situation also occurs in B2C, albeit more rapidly as customers change their phone numbers or switch email addresses. 

Bad data is defined as information that is incorrect, outdated, duplicate, improperly formatted, low-quality, or completely missing from your marketing, sales, and customer database. Instead of being able to utilize this data strategically, bad data could actually cause you to commit errors in your marketing campaign or sales interaction. 

Human error is often the cause of bad data; it can’t be avoided if you’re relying on people to input data by hand. You are more likely to find names typed in the wrong case, bouncing email addresses, or blank fields which can be frustrating. Aside from being confusing, bad data can also cause problems within your business. These include:

An ineffective marketing campaign

Customers love it when companies put in the effort to give them a personalized experience. However, mistakes in your database can lead to wrong personalization: opt-outs, email delivery errors, or higher spam reports. Aside from missing an opportunity to build a relationship with your customers, you might end up wasting your marketing budget on the wrong prospects and lower overall customer satisfaction. 

A negative brand perception 

Prospects who might have been interested in your products or services could change their mind if they feel like your brand is not right for them. Maybe you recorded the wrong birthdate or gender for a potential customer and ended up placing them in the wrong demographic. Getting critical information wrong could cost you a good brand perception. And since you would only have a limited number of interactions to attract your target audience, it would be difficult to win them back or develop a good relationship with them. – Read more

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