If the history of customer relationship management (CRM) had to be revisited, Salesforce would definitely be a chapter which one cannot afford to miss. The contribution of the organization and most importantly, its CRM product amplifying the abilities of back offices in enterprises across the globe deserves a special mention. The platform can be seamlessly integrated with existing processes and can elevate their capabilities. The introduction of the product was a huge respite for payroll team members for the convenience it ushered in their routine activities. The software platform is touted as the best in the world and embraced by many organizations worldwide for their customer relationship management activities. Several media reports have stated that the CRM platform has been largely embraced by organizations looking to get rid of the inefficiencies of the age-old pen-and-paper system. The recent times have seen an increase in the adoption of Salesforce due to the rising awareness of the advantages of Software-as-a-service (SaaS) platforms. Salesforce continues to be the go-to name among organizations transitioning from a legacy environment to the cloud. In the current climate of digitization and data explosion, which has been occurring at an exponential rate, adoption of cloud infrastructure has become inevitable for most businesses. Thus, SaaS has become a term that has got techies worldwide raving today.
A report published by research giant Gartner stated that SaaS is the largest segment of the cloud market today and industry veterans and experts predict that sales are expected to rise by 22 percent to around $73.6 Billion later this year. In the past couple of years, Microsoft had a large role to play in the rapid growth of the SaaS market, with its suite of collaboration, CRM and enterprise application software contributing to this significant change. Adobe, SAP, IBM, and Cisco are other organizations that are largely responsible for this change, or rather the large fluctuation in numbers. The rising popularity of the cloud model and the SaaS approach has undoubtedly been a catalyst in enhancing the growth of Salesforce and increasing the number of users of its CRM tool. – Read more