Avoid These Mistakes When You’re Using Employees Monitoring Software

Avoid These Mistakes When You’re Using Employees Monitoring Software


After spending a whole year working from home, we can’t dispute that employees monitoring software has brought plenty of benefits to employees and employers alike. 

We’ve seen how it helps measure and increase productivity, improve project planning, how it helps employers discover if their employees are engaged enough, and so much more. 

Yet, we all know that, if not used correctly, a screen monitoring software can cause mistakes that could be extremely costly for the company. So, let’s see which mistakes should you avoid to ensure you and your employees are happy with the monitoring software of your choice.

Careless Implementation

There are a few things you can do wrong when implementing employees monitoring software. The first one is not being upfront with your employees about it. The second one is about choosing the right software.

Let’s explain that a little bit. More often than not, you’re required by law to tell your employees they’re being monitored. But even if you’re not, it’s an ethical thing to do. Depending on where your employees are located you might need to let them know two weeks in advance, or give them a consent form to sign before implementation.

However, we do recommend that you create a monitoring policy and a consent form your employees can sign. These documents should lay out all the details regarding your screen monitoring software – which data it collects, how, where will you store it, who will have access to it, etc.

If you decide to implement this type of software without your employees’ knowledge, you should beware, as they could find out at any point, which could lead to mass quitting. Your company could also face lawsuits, and you’ll lose employees’ respect.

When it comes to choosing the right employees monitoring software, it all boils down to finding the features you need. Figure out what are your goals with this software, how it helps your overall mission, and make a list of features it needs to have. Spending a lot of money on software that has fancy options you’ll never use is just a waste of resources.

Measuring and Analyzing Every Piece of Data

The employees monitoring software industry is very developed. There are software options that let you track keystrokes, record your employees’ screens, and access their emails. But, this type of software might have some other features that you find useful, like project tracking or productivity analytics. 

If you focus your energy on analyzing everything your screen monitoring software collects, you’ll end up wasting your time and fail to see the true benefits of the software. This is when you should circle back to your goals and figure out what data you need to achieve them.

In case you’re looking to increase employee productivity, you shouldn’t be focusing on the keystrokes. Instead, focus on the apps and websites your team members are using, and whether those are productive or not.

After a while, you can check out the other data sources to see how they contribute to your company’s mission, and maybe you’ll be able to incorporate some of them into your employee monitoring strategy.

Final Thoughts

These are the two key mistakes employers make when implementing employees monitoring software. 

If you really want to make the best use of your software, you should definitely keep your employees in the loop, select a software that helps you reach company’s goals, and focus on the data that will get you there.

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5 ways to ensure a happy customer stays loyal to your brand

What is a brand without a customer? While a woman might need a man like a fish needs a bicycle, a brand needs a customer like a fish needs water. 

Happy customers staying loyal is the core of any good business. A brand without customers has no money and no future. 

Seeing as the profitability of your business lies in your loyal customers’ hands, it’s important to keep customers happy. A happy customer stays loyal to your brand and chooses you over other companies. Sure, it’s impressive when a customer buys your product; but it’s much more impressive when the same customer buys your products time and time again. 

Ensuring a happy customer stays loyal to your brand isn’t easy. Customer satisfaction and retention relies on hard work, research, and longevity. It also relies on a contact center with motivated agents and effective software, like the contact center solution from RingCentral.

The following article looks at the meaning of brand loyalty, provides tips to keep your customers coming back for more, and shows how RingCentral can help:


What is brand loyalty? 

Businesses lose $1.6 trillion every year when customers leave them. So, keeping happy customers that stay loyal to your brand is important. But what exactly is brand loyalty?

Put simply, brand loyalty is when a customer makes repeated purchases from your brand. Not only does this mean that they’re giving you money, but it also means they’re picking you over your competitors. Losing a customer is a double blow. Not only do you lose, but your competitor gains. It’s likely that your unhappy customer will take their custom to one of your leading rivals, after all. 

The best customers appreciate the service you give them and want to continue supporting small businesses. The customer relationship becomes like this when you provide an excellent customer experience and go the extra mile for your customers. 

So, brand loyalty is on you. It’s your responsibility to create a customer service experience for any customer that’s too good to turn down. But how do you do it? 


1. Boost response times 

One of the best ways to ensure happy customers and customer loyalty is to have great communication. This means creating an efficient customer service team that customers can ask questions to, raise complaints with, or give feedback. 

But it’s not enough to simply have a customer service team. Your customer support specialists need to respond to queries quickly and effectively. If a customer is left waiting too long they’ll take their custom elsewhere. 

Many companies use contact centers, where customers can easily contact agents and raise any issues. A contact center is a great way to communicate with customers and ensure that cases are resolved quickly and efficiently. 

RingCentral’s contact center solution helps boost response times. With skills based routing, CRM integration, and agent management, you can connect the right customers with the right agents and prevent long hold times. This enables you to learn more about your customers and solve their problems the first time. Plus, real-time insights mean that business owners can keep an eye on every agents’ response time.   

RingCentral’s contact center solution also allows for omnichannel flexibility, meaning that customers can choose which channels they contact you on. While some prefer to speak directly with an agent over the phone, others will opt for direct messaging or social media. 

Customer happiness occurs when customers are listened to. Simple. – Read more

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How competitive intelligence grows your business

Every niche has competitors. You likely won’t be the sole provider of a service or product in any industry. Competitor analysis and competitive research are an integral part of growing your business. Learning what other brands are up to and what strategies they’re using helps you plan and strategize better. It also gives you a good idea of what works and what doesn’t for your own customers.

The advent of the internet and social media has made competitor analysis more straightforward and comprehensive. Business owners can now conveniently identify their competitors and learn more about their engagement, strategies, and tactics. If you properly conduct competitive analysis, you’ll end up with plenty of quantitative and qualitative data to get a sense of the competitive landscape. Incorporating these insights into your strategies will help you get the best results.

There’s a lot of hype surrounding the benefits of a competitive analysis, but is it really all that? We think so. And after learning more about how it can help your brand in this article, we hope that you will, too.

What is a competitive analysis?

Competitive analysis is the process of identifying your major business competitors and conducting research to evaluate their strengths and weaknesses. This analysis usually involves researching their products, services, sales, and marketing strategies. You can use this information to build better business strategies for your own business—and outperform your competitors.

Why is it important to research competitors?

Conducting a competitive analysis will give you a better understanding of how your competitors are strategizing. When you understand how their businesses work, you can identify opportunities to outperform them. A competitive analysis also helps you gather valuable insights about your industry, so you can ensure your business is meeting industry standards.

Let’s take a look at some of the benefits of conducting a competitive analysis.

Increase market share

Competitor analysis helps you keep up with industry trends, which is vital for staying ahead of the curve. It also gives insight into the saturation of competitors in different segments of your target market.

This analysis can help you uncover market segments where your competitors are falling short and where you can step in to serve the target audience better. You can also use this analysis to identify the target audience’s pain points, so you can plan and improve your products accordingly.

Ultimately, a competitive analysis allows you to identify opportunities to increase your market share.

Convert more customers

Competitive analysis can help you identify new customers you can attract by providing better services or incentives. You can learn what the audience in your niche expects from businesses like yours and look for opportunities to convert them to your brand. Using a competitor analysis, you can find out where your competitor’s products haven’t performed well and avoid making the same mistakes yourself.

With this information in mind, you can work on developing improved products and services that will attract and convert customers. Knowing your competitors’ weaknesses will give you a competitive advantage that you can use to expand your customer base. – Read more

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