SAN JOSE, Calif., Sept. 13, 2018 /PRNewswire/ — At IBC2018, Harmonic (NASDAQ : HLIT ) announced the launch of dynamic ad insertion (DAI) capabilities and will provide a sneak peek of disruptive disaster recovery scenarios enabled by its VOS®360 Video software-as-a-service (SaaS) as part of the company’s continued commitment to SaaS innovation. With these advanced capabilities available in the cloud, VOS360 Video SaaS opens up new cost savings and monetization opportunities for content owners and video service providers.
“VOS360 Video SaaS is gaining tremendous momentum globally with new deployments for live and on-demand OTT channels,” said Tim Warren, senior vice president and chief technology officer, video business at Harmonic. “Beyond managing their end-to-end OTT workflow on the cloud, broadcasters, content owners and service providers can support an expanded range of business cases using SaaS, including dynamic ad insertion and disaster recovery. These new capabilities will help our customers get the most out of VOS360 Video SaaS to increase efficiencies and reduce capex.”
VOS360 Video SaaS now enables operators to deliver advanced targeted advertisements and replace content during blackouts, increasing monetization for OTT content and improving the end-user experience. Content is replaced during blackouts based on end-user location and device, leveraging SCTE-224. This new Harmonic technology has already been successfully deployed by a major broadcaster in the U.S. for the insertion of unique station data for OTT rights management, blackouts and local ad insertion. – Read more
Zendesk has mostly confined itself to customer service scenarios, but it seems that’s not enough anymore. If you want to truly know the customer behind the interaction, you need a customer system of record to go with the customer service component. To fill that need, Zendesk announced it was acquiring Base, a startup that has raised over $50 million.
The companies did not share the purchase price, but Zendesk did report that the acquisition should not have a significant impact on revenue.
While Base might not be as well known as Salesforce, Microsoft or Oracle in the CRM game, it has created a sophisticated sales force automation platform, complete with its own artificial intelligence underpinnings. CEO Uzi Shmilovici claimed his company’s AI could compete with its more well-heeled competitors when it was released in 2016 to provide salespeople with meaningful prescriptive advice on how to be more successful.
Zendesk CEO Mikkel Svane certainly sees the value of adding a company like Base to his platform. “We want to do for sales what Zendesk has already done for customer service: give salespeople tools built around them and the customers they serve,” he said in a statement.
If the core of customer data includes customer service, CRM and marketing, Base gives Zendesk one more of those missing components, says Brent Leary, owner at CRM Essentials, a firm that keeps close watch on this market. – Read more