Winning by Design Expands to Canada and Adds Customer Success to Its Repertoire

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As Canada’s Tech Scene continues to heat up, creators of the SaaS Sales Method launch its seventh global office in Toronto with its newest partner Julie Weill Persofsky.

MENLO PARK, Calif.–(BUSINESS WIRE)–Winning By Design, the founders of the SaaS Sales Method and Sales as a Science today announce bringing on Julie Weill Persofsky as its newest partner to support continued growth.

“We are thrilled to launch our Toronto office and welcome Julie. Her passion for SaaS start-ups and strategic mind in Sales, Customer Success and Growth will be a great asset to our clients. The tech scene in Toronto is booming and we wanted to have a local office to support the growing demand,” said Jacco van Der Kooij, founder of Winning By Design.

“The Winning by Design team has proven methodologies for SaaS growth strategy and training. I am proud to be representing Winning by Design in Toronto and to continue to support the tech scene that I’ve been immersed in for so many years,” said Persofsky.

The SaaS Sales Method is a science-based approach to building out revenue teams that span the entire customer lifecycle. With it, Winning By Design is able to impact revenue and implement company-wide change in process, behavior, technology, and strategy. – Read more

Harmonic Unleashes Innovative New SaaS Features for Video Streaming and Broadcast Delivery

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SAN JOSE, Calif., Sept. 13, 2018 /PRNewswire/ — At IBC2018, Harmonic (NASDAQ : HLIT ) announced the launch of dynamic ad insertion (DAI) capabilities and will provide a sneak peek of disruptive disaster recovery scenarios enabled by its VOS®360 Video software-as-a-service (SaaS) as part of the company’s continued commitment to SaaS innovation. With these advanced capabilities available in the cloud, VOS360 Video SaaS opens up new cost savings and monetization opportunities for content owners and video service providers.

“VOS360 Video SaaS is gaining tremendous momentum globally with new deployments for live and on-demand OTT channels,” said Tim Warren, senior vice president and chief technology officer, video business at Harmonic. “Beyond managing their end-to-end OTT workflow on the cloud, broadcasters, content owners and service providers can support an expanded range of business cases using SaaS, including dynamic ad insertion and disaster recovery. These new capabilities will help our customers get the most out of VOS360 Video SaaS to increase efficiencies and reduce capex.”

VOS360 Video SaaS now enables operators to deliver advanced targeted advertisements and replace content during blackouts, increasing monetization for OTT content and improving the end-user experience. Content is replaced during blackouts based on end-user location and device, leveraging SCTE-224. This new Harmonic technology has already been successfully deployed by a major broadcaster in the U.S. for the insertion of unique station data for OTT rights management, blackouts and local ad insertion. – Read more

Zendesk expands into CRM with Base acquisition

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Zendesk has mostly confined itself to customer service scenarios, but it seems that’s not enough anymore. If you want to truly know the customer behind the interaction, you need a customer system of record to go with the customer service component. To fill that need, Zendesk  announced it was acquiring Base, a startup that has raised over $50 million.

The companies did not share the purchase price, but Zendesk did report that the acquisition should not have a significant impact on revenue.

While Base  might not be as well known as Salesforce, Microsoft or Oracle in the CRM game, it has created a sophisticated sales force automation platform, complete with its own artificial intelligence underpinnings. CEO Uzi Shmilovici claimed his company’s AI could compete with its more well-heeled competitors when it was released in 2016 to provide salespeople with meaningful prescriptive advice on how to be more successful.

Zendesk CEO Mikkel Svane  certainly sees the value of adding a company like Base to his platform. “We want to do for sales what Zendesk has already done for customer service: give salespeople tools built around them and the customers they serve,” he said in a statement.

If the core of customer data includes customer service, CRM and marketing, Base gives Zendesk one more of those missing components, says Brent Leary, owner at CRM Essentials, a firm that keeps close watch on this market. – Read more