If you work in marketing, you’ve probably heard the term “marketing one pager” before. But what exactly is it? In this post, we’ll explore what a marketing one pager is, why it’s important, and how to create a company one pager.
What is a Marketing One Pager?
A marketing one pager is a concise and visually appealing document that provides a high-level overview of a product, service, or campaign. It typically includes key information such as target audience, unique selling proposition, features and benefits, and call-to-action. The goal of a marketing one pager is to provide a quick and easy-to-understand executive summary of the offering to stakeholders such as sales teams, executives, and potential customers.
Why is a Marketing One Pager Important?
A marketing one pager can be a powerful tool for communicating the unique value proposition of your offering. It can help you:
Pain Points: Give potential clients a sharp reminder of two or three pain points.
Clearly communicate your message: A well-designed marketing one pager can help you quickly and effectively convey your message to stakeholders.
Generate interest: A visually appealing one pager can capture the attention of potential customers and generate interest in your offering.
Increase sales: A marketing one pager can help sales teams understand the key selling points of your offering and communicate them to potential customers.
Align stakeholders: By providing a clear and concise overview of your offering, a marketing one pager can help align stakeholders around a common understanding of the value proposition.
How to Create a Marketing One Pager
Creating a one pager examples marketing one pager involves several steps:
Step 1: Define your target audience
The first step in creating a marketing one pager is to define your target audience. Who is the one page document really for? What information do they need to know? Understanding your target audience will help you create a document that speaks directly to their needs and interests.
Step 2: Determine your unique selling proposition
Next, you need to determine your company overview unique selling proposition (USP). What sets your offering apart from the competition? Why should customers choose your offering over others? Your USP should be clear, concise, and easy to understand.
Step 3: Identify key features and benefits
Once you’ve determined your business model USP, you need to identify the key features and benefits of your offering. What are the specific features of your product or service, and how do they benefit customers? Your one pager should highlight the most important features and benefits in a clear and concise way.
Step 4: Create a compelling call-to-action
Finally, you need to create a compelling call-to-action on single page. What do you want the reader to do after reading your one pager? Do you want them to visit your website, sign up for a free trial, or contact your sales team? Your call-to-action should be clear and easy to follow. Including your contact details and physical address if applicable is always advised.
What format should a marketing one pager be in?
A marketing one pager can be in any format, as long as it is visually appealing and easy to read. PDF and PowerPoint are common one sheet only formats.
How long should a marketing one pager be?
A marketing one pager sell sheet should be no more than one page in length. It should be concise and to-the-point.
Who should create a marketing one pager?
A marketing one pager is typically created by marketing teams, but it can also be created by product managers, sales teams, or executives.
How often should a marketing one pager be updated?
A marketing one pager should be updated whenever there are significant changes to the offering or the market.
Can a marketing one pager be used for multiple offerings?
A marketing one pager can be used for multiple offerings as long as the key information is relevant to core customers of each offering.
Should a marketing one pager include pricing information?
It depends on the goals of the business one pager itself. If the goal is to generate interest and generate leads, it may be best to leave pricing information out of the one pager. However, if the goal is to provide sales teams with a quick reference for pricing, it may be appropriate to include pricing information.
How should a marketing one pager be distributed?
A marketing one pager can be distributed in a variety of ways, such as email, social media, or in-person meetings. The distribution method should be tailored to the company name target audience.
What are some best practices for creating a marketing one pager?
Some best practices for creating a marketing one pager include keeping it brief description visually appealing, using bullet points and clear headings, and focusing on the most important information.
What are some common mistakes to avoid when creating a marketing one pager?
Some common mistakes to avoid when creating a marketing one pager include including too much information, using jargon or technical language, and not focusing on core value for the target audience.
Are there any tools that can help create a marketing one pager?
Yes, there are several tools that can help create a marketing one pager, such as Canva, Lucidpress, and Visme. These tools provide templates and design elements that can be customized to create a visually appealing one pager.
Canva is a graphic design platform that allows users to create a variety of designs, including marketing one pagers. It offers a range of templates and design elements that can be customized to fit your brand.
Lucidpress is a design and brand management platform that can be used to create marketing one pagers. It offers a range of templates and collaboration features to help streamline the design process.
Visme is a design and visual communication platform that can be used to create marketing one pagers. It offers a range of templates and design elements, as well as data visualization tools.