We are living in a time when a retailer’s ability to communicate with customers has never been more important, or more challenging. Many businesses were shut down without adequate time to prepare to handle customer inquiries while physical stores and/or physical contact centers are now closed. Customers, however, still expect quick service and first call resolution, not phone numbers or voicemails that go unanswered.
If you’re a retail business owner, you can keep up your communication with customers and continue to address customer inquiries—from the ordinary to complex—with cloud communications and contact center solutions. Here’s how to make it happen.
Customer Call Routing Ensures 24/7 Coverage for Retail Businesses
Most retailers have closed their brick-and-mortar stores and shut down corporate offices—but business operations must continue, remotely. What’s your plan for keeping communications flowing to and from customers, employees, and executives, not to mention individual stores and globally dispersed workers?
Manual call forwarding is a lot more challenging than it can seem at first glance—especially in a remote work environment—and the sheer scale of incoming customer calls can be difficult to manage. Look for a cloud contact center platform with advanced call routing options, such as skills-based call routing, which lets managers create rules to automatically allocate calls to the right customer representative, based on their level of skill and experience.
It’s also important to be ready and able to communicate with customers on their channel of choice, which, for many customers nowadays, is social media. You’ll want to implement an omnichannel communication platform with social listening capabilities, so your team gets notified every time your brand is mentioned on social media and they can respond to consumer queries voiced on social media in a shorter time frame.
Forward Store Calls to Remote Agents
When customers dial local (closed) stores, their numbers must quickly be forwarded to new locations so your remote workers can then answer calls on their own phones. If retailers use regional carriers for their stores (e.g., AT&T, Verizon) that have different call forwarding capabilities and rules, this can lead to an administrative nightmare of dropped calls, crossed signals, and missed customer service requests.
A cloud-based centralized phone system can help your team manage inbound calls. Call routing helps your team stay organized in times of chaos by creating clarity around call management as your incoming call load increases. A softphone can remotely transform any PC or Mac into a sophisticated call controller, so you can begin managing and delegating calls to employees’ cell phones without the addition of any new hardware.
Call Routing for Team Leaders
Generally, call delegation is used by administrative assistants to route calls to executives (or other staff) for whom they work. Retailers can take advantage of this feature by using call delegation to put one senior customer service executive or corporate staff member in charge of routing calls to up to 10 assistants. At the central console, your senior exec can just pick what numbers they want to forward and to whom—they can even set rules to route calls from certain numbers to a specific employee or voicemail system.
The benefit a cloud solution provides is that the assistant can still perform their duties while working from home, thereby protecting executives from disruptions at a critical time.
Respond to Customer Queries on Every Channel
Delegating calls is one thing, but what about when a customer leaves a voicemail message or asks for a phone call to follow up on a customer service request that was submitted digitally? It’s easy for open customer cases to fall through the cracks if you don’t have a system to assign customer queries to specific employees. Fortunately, some cloud contact center solutions also let your customer service managers assign tasks to specific employees in their app, make notes, share files, add team members, and request evidence of task completion from specific employees. – Read more
Learn More About Ringcentral