Congratulations! You’ve won a new customer and helped them learn how to use your product or service.
What happens next? In a perfect world, the customer would fully leverage it, then spread the word about your business to their friends and community. But in reality, all products and subscriptions have a learning curve that can block a customer from fully adopting the product. That’s why customer success teams need to continually educate customers about useful features and demonstrate the product’s value long after onboarding.
Supporting new customers during the adoption phase is a vital step in increasing retention. Once you learn how to increase product adoption rates, customers often become brand evangelists who tell their friends, family and social media contacts about your product. And you can’t find a better scenario than retaining customers while also winning new ones.
Before you can work on improving product adoption, you will need to gauge your company’s current product adoption rates. – Read more