Each industry is unique. Who you’re writing for, where you’ll be publishing, and what you’re talking about varies widely based on your industry, your niche, and your goals.
It’s so important to understand the tips and tricks related to great content creation for SaaS.
Depending on what you’re offering, Software-as-a-Service can be a very technical field that can be jargon-y and tough for the average person to understand. Great content is your chance to bridge that gap. But how do you get there? How do you ensure that you’re creating the right content that adds value to the lives of your readers?
Here are five tips to ensure you’re nailing content creation for the SaaS industry.
Work with What You Have
The best content could already be on your website. Before heading out with the goal of writing an entirely brand-new eBook or whitepaper, perform a content audit on your website. All too often, business owners forget about what they already have.
Look for similarities between blogs, case studies, and website content. Don’t be afraid to think outside the box. Could those ten blogs on migrating data become a great whitepaper?
It’s not uncommon – a collection of high-quality blogs can easily become a whitepaper. Or a particularly great case study can be re-purposed into an infographic explaining your process.
Content creation for SaaS is too often considered a chore, fraught with revisions. But if you take the time to audit the content you already have, you might be surprised at what you can come up with.
Know Your Audience
As mentioned earlier, who you’re speaking to can entirely change how you write. For example, if you’re writing a highly-technical blog article targeted towards current IT professionals, you’ll probably use more jargon and explore more of the details relevant to their job. This can include how to migrate data, how to customize and modify settings, and other in-depth how-to blogs. – Read more