The emergence and success of the cloud over the last decade is unquestioned.
It is nearly impossible to read any current IT publication that does not cover the growth, innovation and emerging use cases that are enabled by cloud.
And for most, the word “cloud” is synonymous with Amazon Web Services, Microsoft Azure and Google, writes Danny Allan, vice-president: product strategy at Veeam.
This makes sense, as they are by far the most recognised and successful providers in the hyperscale public cloud. And yet, these three leaders in the industry are not destined for complete market domination. There not only remains a place for the Managed Cloud Service Provider (MSCP), but there are multiple reasons why they are essential and often the better choice for a significant majority of the IT market.
Public cloud infrastructure requires specific expertise
Many organisations will often start with the false premise that they can simply pick up the on-premises infrastructure and move it over to the hyper-scale public cloud. While this has often been the promise and the general infrastructure is similar, the reality is that many basic elements such as control planes, networking and security are different enough that challenges very quickly emerge.
Choosing a MCSP helps in one of two ways: the hosted service environment can closely mirror the on-premises environment, or a managed service can effectively broker the public cloud and introduce the cloud expertise necessary to integrate two different environments.
In an ecosystem where time-to-offering is an essential competitive advantage, this value cannot be under-estimated. In fact, it is very likely that the MCSP community will evolve into a front line brokering of the hyper-scale public clouds, while facilitating and managing the transition and hybrid environment
Cloud economics need to be effectively managed
“The cloud is not a charity,” is one of my favorite statements. The ability for cloud to drive profit is based on the ability to layer in margin. While the public cloud can be very effective for elastic workloads with a high degree of variability, placing workloads in a remote location or for taking advantage of a pre-configured service, they can be significantly less cost effective for static workloads with predictable infrastructure needs.
As the various public clouds all vie for market dominance and customers choose which workloads are best suited to the public cloud benefits, MCSPs offer the ability to abstract the workload from the public cloud, while closely monitoring the cost characteristics and shifting the data and service based on the customer ROI.
This is a distinct and definite value add that most customers are unable to measure and recognise.
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