How HTML Headings Improve SEO and User-Friendliness

Do you use HTML headings and subheadings in your website content? If you want your site to rank better in search engine results, it is, perhaps, time you did. Here we’ll explain why headings can help your website rank better and make your content more user-friendly at the same time?

How headings benefit your visitors

Headings and subheadings help organise your content better for your visitors. They divide up the text into sections and provide useful information about what is included in each section. This helps a reader work their way through the text and skip any parts they deem irrelevant. At the same time, a page divided into headed sections looks more attractive and easier to read than one which just has lots of paragraphs.

Using headings, therefore, provides a better customer experience, keeping visitors on the page and entices users to read more of your content.

How headings improve SEO

The difference between using bold text and proper HTML headings (H1, H2, H3, for example) is that search engines can identify the headings’ HTML. This enables the search engine to scan the headings for keywords and phrases and this helps them get a deeper understanding of a page’s entire content. As a result, it can match your pages’ content better to individual user queries so that when people are specifically looking for the type of content on your website, your pages have a better chance of appearing in the results.  

Another key SEO benefit relates to the impact on visitors. If your headings help keep visitors on your pages for longer, search engines will notice that your ‘bounce rates’ have declined and your ‘time on page’ figures have improved. They will conclude from this that your page does indeed provide the information particular queries are asking for and this will help you rank even higher. Importantly, this is why, when writing headlines, you should always create them to help the user stay on the page rather than over-pack them with keywords to attract search engines. – Read more

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