Transparency Market Research (TMR) states that the competitive landscape in the global Software as a Service (SaaS) Market is likely to be significantly fragmented due to large number of players. Some of the key players in the global market are Oracle Corp., Salesforce.com Inc., and ADP Inc. The wide range of products of these companies, excellent business and marketing strategies, and seamless services are expected to fuel the growth of the global market in the coming years. To stay ahead of the competition, the report suggests, companies will have to invest in cloud computing solutions. The growing demand for bring-your-own device and cloud storage has led to a shift in perception of the end users.
The report states that the global market is likely to be worth US$164.3 bn by the end of 2022 as the market is poised to exhibit a CAGR of 27.90% between 2015 and 2022. Amongst the various applications of SaaS solutions, the customer relationship management segment will be the highest revenue generator in the coming years. In terms of regions, the North America SaaS market is slated to dominate the global market as the region boasts a higher awareness of technology along with its acceptance. – Read more