Communication Is The Key Through Any Crisis

My Post (12)With COVID-19 rampaging through the world, most of the organisations have called it an emergency and have asked their employees to work from home. But are we ready to tackle such an emergency? Do we know what to do, in the face of such a situation?

The answer is pretty simple. If all companies put strategies in place in terms of crisis communication, that’s all we truly require. The key is to communicate early and often, throughout the sticky situation. During such an emergency, most of us are constantly trying to understand the extent of the crisis. Look at the situation with understanding. Put yourself in your employees’ shoes to comprehend their apprehension. Then you will be able to handle the situation with clarity and ease.

Create a crisis communication team:

Identify one person who will be in charge of creating, developing and implementing a crisis communication strategy. This person will be in charge of responding to emergencies, create an emergency management team and handle everything about the crisis.

Have a centralised communication system:

Since most of the employees in organisations are working remotely, it’s important to be able to instantly communicate at all times. Create a communication tree and centralise the communication process. Be it on an HRM software, Skype, Slack, Hangout or any other platform, make sure that all employees are well connected.

Identify a meeting spot:

Be it a physical or virtual location, make sure you identify a spot where your team can gather for discussions. In the face of an emergency, it’s important to know where you and your team can come together to discuss how to proceed with things as well as keep up the communication. – Read more

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