How HTML Headings Improve SEO and User-Friendliness

Do you use HTML headings and subheadings in your website content? If you want your site to rank better in search engine results, it is, perhaps, time you did. Here we’ll explain why headings can help your website rank better and make your content more user-friendly at the same time?

How headings benefit your visitors

Headings and subheadings help organise your content better for your visitors. They divide up the text into sections and provide useful information about what is included in each section. This helps a reader work their way through the text and skip any parts they deem irrelevant. At the same time, a page divided into headed sections looks more attractive and easier to read than one which just has lots of paragraphs.

Using headings, therefore, provides a better customer experience, keeping visitors on the page and entices users to read more of your content.

How headings improve SEO

The difference between using bold text and proper HTML headings (H1, H2, H3, for example) is that search engines can identify the headings’ HTML. This enables the search engine to scan the headings for keywords and phrases and this helps them get a deeper understanding of a page’s entire content. As a result, it can match your pages’ content better to individual user queries so that when people are specifically looking for the type of content on your website, your pages have a better chance of appearing in the results.  

Another key SEO benefit relates to the impact on visitors. If your headings help keep visitors on your pages for longer, search engines will notice that your ‘bounce rates’ have declined and your ‘time on page’ figures have improved. They will conclude from this that your page does indeed provide the information particular queries are asking for and this will help you rank even higher. Importantly, this is why, when writing headlines, you should always create them to help the user stay on the page rather than over-pack them with keywords to attract search engines. – Read more

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How IT is Transforming the Hospitality Industry

Though it’s been a difficult year for hospitality, an increasing number of businesses are making use of the latest technologies to help them adapt to the changing landscape. It is being used to cut costs, improve the customer experience, comply with COVID regulations and to provide insights for development and revenue opportunities. Here, we’ll look at the ways IT is transforming the hospitality industry.     

Cutting costs

Hospitality venues are making increased use of the internet of Things to save on energy costs. Devices, such as temperature sensors and smart thermostats, are being installed to control intelligent HVAC systems so that the costs of heating and cooling are kept to a minimum. Similarly, smart LED lighting systems that use sensors to adapt to natural daylight levels or gauge occupancy can cut lighting costs by 80%.

Beyond this, today’s energy management systems make use of AI and machine learning to analyse energy consumption, weather patterns, peak demands and even thermodynamics to optimise energy use. Additionally, the IoT can also be used to monitor the health of systems, ensuring that faulty machinery or appliances are detected and mended before the cost spirals or they break down and affect amenities for guests. 

As these systems are cloud-based, they can be managed centrally, so that businesses with multiple hospitality venues can have unified control of their operations. The systems can even be managed remotely over the internet

Improving the customer experience

Technology is beginning to have a significant impact on enhancing the customer experience, with guests being able to use websites and smartphone apps for a wide range of purposes. Today, these include remote booking and checkouts, making reservations in restaurants and spas, accessing services such as room service, reserving parking spaces, unlocking hotel rooms, controlling smart room appliances, communicating with staff, paying for products and services and so forth.

Web based apps and smart devices are also being deployed to improve how staff work, speeding up service, automating processes and eradicating human error – all of which improves customer satisfaction.

Providing insights

Website and app interactions, together with monitoring from IoT devices, produce vast quantities of data which can be analysed to provide detailed business insights. They help hospitality businesses predict peak occupancy, understand how demand for different services changes over time and give a clearer picture of which guests are making use of which services. This can help them better deploy staff, improve inventory, implement more effective marketing strategies and develop new and existing services in line with customer expectations: all of which can help improve efficiency, cut costs and increase revenue.

Storing all that data in the cloud provides hospitality businesses with numerous advantages. The data is secure, helping businesses achieve compliance; there is easy scalability, so that as data grows and demand increases, the company won’t get caught out by a lack of IT resources; cloud-native apps make it easy to undertake data analytics and make use of AI and machine learning; and, perhaps most importantly, as websites, apps and IoT devices all need the public cloud for connectivity, its makes sense to store the data they collect there too.  – Read more

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6 Foolproof Ways to Bolster Cloud Security at Your Firm

Whether you’ve shifted your operations to the cloud or you’re still weighing your options, cloud security should be on your mind. Too often, organizations assume that their commercial hosting provider will offer protection that covers all their bases. The fact is that as robust as their security systems may be, they can’t safeguard data once it leaves the cloud.

Accessing information on the cloud using compromised devices, insecure wi-fi connections, and stolen log-in information are some reasons why your data is at a higher risk when in the cloud—but the good news is that it doesn’t have to be.

Keep reading for more cloud security tips from our QuickBooks cloud hosting experts.

1. Plan for Hybrid Environments

Cloud operations have become an integral part of nearly every organization. According to Right Scale, 91 percent of businesses reported using a public cloud in 2019. Out of these firms, 69 percent opted for a hybrid cloud solution that combines private and public cloud usage.

A majority of businesses are opting for the hybrid solution because it allows them to manage costs while meeting security needs. Your mission-critical data can be placed on a private cloud secured by the cloud hosting service provider, while less sensitive information can be placed on public cloud servers.

2. Know What You Have in the Cloud

As a leading QuickBooks hosting solutions provider, we offer a range of services—including data migration. During this stage of implementation, we often encourage our clients to review the data and applications they have on the previous system. Redundant information or unapproved cloud-based applications should not be moved to the new system.

Take this opportunity to cleanse the system of outdated and insecure components, and start afresh on the new system.

Recommended readingA Guide to Successful ERP Implementation

3. Don’t Become Collateral Damage

Understand the infrastructure and security mechanisms offered by your cloud service provider. Sharing a platform with other businesses could mean that you’re at a greater risk of network outages or degraded performance. Additionally, network downtime is also associated with a higher chance of cyberattacks.

Discuss your options with your cloud service provider and see if they offer secure, private clouds at competitive prices for your company’s software and applications.

4. Implement Detection Capabilities

The cost of a security breach is exponentially higher than the cost of security measures needed to prevent attacks. In the short run, your company will have to deal with IT repair, upgrades, and legal expenses. In the long run, you may end up losing your customers’ trust and business.

As such, it becomes essential that you routinely test your system’s defenses and implement detection capabilities that can give you enough time to assess the attack and determine the correct response. For instance, in the event of a volumetric attack, you may opt for cloud scrubbing.

5. Provide Anti-Phishing Training Cybersecurity

reports indicate that 32 percent of confirmed data breaches in 2020 involved phishing attempts. Attackers now go to great lengths to pose as legitimate institutions, suggesting that phishing attempts are quickly becoming more sophisticated. – Read more

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