7 Ways to Help Your Online Store Sell More

Getting lots of visitors but still not selling enough products? It’s a common problem faced by many retail websites, but there are things you can do to increase the number of sales you make. Here, we examine seven important things you can do to help your online store sell more.

1. Install product search tools

Modern consumers want convenience, so if your website makes finding a product a chore, they are more likely to give up and look elsewhere. To overcome this and increase your chance of selling, you need to make it quick and easy for them.

While having a well-structured website with great menus is the first step, convenience comes from installing product search tools. The most important is the search bar, where users can type in the product they are looking for and see the results displayed in front of them. For added convenience, especially if you have a lot of products, you can add a product filter to your results page. This will enable users to narrow down their selection using a range of criteria, e.g., price, size, colour, condition, etc.

By making it easy to find and add products to their basket, you automatically boost the chance of a customer making a purchase.

2. Detailed product descriptions

Some product descriptions are so vague, they do not give people all the information they need to make a purchase. How detailed do they need to be? That all depends upon the kinds of questions people might need the answers to before they are convinced to buy the product. To get it right, you need to put yourself in the mind of the person looking at the product. Think about the questions they would ask and then answer those in the description or make sure the information is in the specification.

This is a much more user-friendly approach than simply using what the manufacturer has given you or following other websites that write very little. Remember, if other sites are vague and yours is the site that provides the right answers, customers will be more inclined to buy from you. 

3. Visual imagery that answers questions

While many websites understand the need for using high-quality images that present products in tempting ways, this is not always enough to guarantee a sale. A photo of a model wearing the latest jumper may give the right impression, but can the user see what the jumper looks like from the back and sides? Are they able to zoom in to see the buttons, fabric weave or detailing around the neck and cuffs?

Good visual imagery covers all these angles. However, today, many websites are going further. Retailers of electrical goods, for example, are providing videos that give us a tour of the product and its features, while clothing, eyewear and furniture brands are using augmented reality so customers can see what products look like being worn or in their homes.

Of course, not only do these things help you sell more; they also help cut down the number of products that get returned.    – Read more

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8 Reasons Why You Need Professional Email Hosting

If you are still using Gmail, Yahoo or similar services as your business email, it’s time to think again. Professional email hosting, together with your own, unique email address can do wonders for your business. Here, are eight reasons why you need professional email.

1. Trust

If someone receives an email from a business, they expect it to have a business domain name in the address. If it comes from a different domain, people can become suspicious about whether it’s a genuine email or from a scammer. Anyone can set up a ‘mybusiness@gmail.com’ email address, but to have a ‘me@mybusiness.com’ address, you have to register the ‘mybusiness.com’ domain name first and that helps users trust the sender more.

Indeed, it’s not just people who are suspicious. Spam filters that use advanced algorithms to seek our potentially fake business emails may even prevent your messages from being delivered.

2. Professionalism

Shifting from a free Gmail, Outlook or Yahoo email to a domain-based email also speaks volumes about the professionalism of your business. It tells potential customers that you are not doing things on the cheap and have invested in establishing your business brand. It shows you are a company that does things seriously, in a business-minded way.  Which email address do you think customers would take more seriously: ‘john2w673@yahoo.com’ or ‘john@mybusiness.com’?

3. Reputation

In today’s competitive market, the reputation of your brand is vital to the success of your business. Purchasing your own domain name prevents others from using it and thus protects the reputation of your brand. At the same time, every time you send an email, your brand and all it stands for is displayed in the email address.

4. All the email addresses you need

With professional email hosting, you can set up multiple email addresses to allow your business and those within it to communicate easily and effectively. You can have individual addresses for every member of your team, department addresses (e.g., sales@), short term addresses for specific events (special-offer2021@) and even Do Not Reply addresses for automated email campaigns (do_not_reply@).

5. Control over your communications

Professional email hosting makes it easy to take control of your email communications. You can create new and delete old email accounts, set up email forwarding, autoresponders, create tasks, individual and shared calendars and contact lists all from within an easy-to-use dashboard. You can also access your email on a browser via webmail or through an app like Outlook.

6. Cut out spam and malware

With an advanced spam filter, like SpamExperts, included in your email hosting plan, you can help boost the security of your company. SpamExperts not only cuts out 99.98% of all spam emails; it also prevents malware, ransomware, phishing and emails with spurious links landing in your inbox. With this type of cyberattack becoming more prevalent, professional email hosting can reduce the potential for your systems to get infected or your company to get hacked or defrauded. – Read More

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10 Proven Ways to Strengthen WordPress Security

When it comes to building great websites, there’s no better platform than WordPress and the 55,000+ plugins you can use to enhance its functionality. But with 41% of all sites using it, it is a magnet for cybercriminals. With customers and search engines demanding better security and ever stricter regulations to comply with, it has never been more important to protect your site from attack. Here, we’ll look at ten proven ways to keep your WordPress website secure.

1Change your login page

If a hacker is going to try to log in to your website, they’ll first need to access the login page. You can make this far more challenging by changing its URL. By default, the admin login page is yourwebsite.com/wp-admin and this makes it easy for cybercriminals to find it. However, you can change the page’s URL to something different using the WPS Hide Login plugin, so that the ‘/wp-admin’ just displays a 404 error ‘Page Not Found’ message.  

2. Use strong usernames

While we are constantly reminded to use strong passwords, it’s important to remember that hackers also need your username to log in to your WordPress admin panel. These can be surprisingly easy for hackers to guess. They’ll try using ‘admin’ which is the default username and they’ll also search your website looking for possible names to use. These can be displayed in ‘Meet the Team’ pages or email addresses and some WordPress themes are configured to display usernames as post authors by default.

You can change the username to something far less easy to guess by using either phpMyAdmin in cPanel or by installing the Username Changer plugin.

3. Use two-factor authentication

While strong passwords are a must, the sophisticated brute force software used by hackers today means you cannot rely on these alone. What’s more, if your password is stolen, it doesn’t matter how complicated it is.

Two-factor authentication adds a robust layer of protection because, in addition to your username and password, you’ll also need a code that is sent to your mobile phone. So, unless a hacker has your mobile phone with them, they won’t be able to break in. And as the code only works for a short amount of time, their software won’t be quick enough to crack it. Yes, two-factor authentication can be a bit of a pain, but nowhere near as painful as having your site hacked.

If you need help with setting this up, read our knowledgebase article How to enable two-factor authentication (2FA).

4. Update themes and plugins on release

If there are vulnerabilities in your WordPress website, they are most likely to be found in themes and plugins. When these are identified, the developers will respond quickly with an update that removes the vulnerability. If you don’t update plugins and themes as soon as a new version is available, you leave your site open to attack. It’s crucial, therefore, that you set up notifications for updates and install these as soon as you can after release. Even better, set up auto-updates. Read more

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