Which Server Solution Is Best For High-Traffic Websites?

When you come to catalyst2, you have the opportunity to collaborate with a company that, thanks to twenty years of experience, has a keen understanding of this particular field. Being providers of top-tier UK dedicated servers means that unlike some of the other data centres in the country, we can offer insightful advice on the best course of action. Should you wish to educate yourself further on this matter, feel free to familiarise yourself with the words of wisdom imparted by our experts below.

Flexible Server

The moment that you start your company, you will undoubtedly be looking to try and enhance the way that you attract new customers – this is particularly true of those firms which are competing against a saturated market. Some of the other options, whilst technically superior, can take an extended amount of time to set-up, hence why you may not pay them much heed. However, there are ways in which to get around this; case-and-point, flexible servers are seeing their popularity spike, and it is not difficult to see why.

Many people believe that the most important advantage associated with flexible servers is the fact that you can create a bespoke agreement which adequately caters to your needs. This is a service which does not force you to continuously pump money into a service which does not directly benefit you. The contracts are a minimum of one week, meaning that you can use this service as a type of stop-gap prior to entering into a long-term deal. These offers are dedicated to those companies which are perhaps struggling to determine the direction that they are going in.

Unlike the majority of the other options listed below, what allows the flexible server to stand apart from the rest is the fact that you can continuously adapt and change. If you are thinking that more could be done to improve your campaigns, you can request that your assigned technicians pay closer attention to the typical accomplishments of your website. This type of information can serve to provide insight into what needs to be improved.

Cloud Hosting

In recent years, you may have noticed the fact that there have been significant advances in our technical capabilities. This can be seen in various aspects of modern-day life – from the smartphones that we use on a daily basis, to the compact-yet-powerful laptops which we utilise, the changes are evident. The evolution has also impacted the manner in which people host their business websites – one such innovative change has come in the form of cloud-based systems.

In essence, this is a service which looks to minimise the expenses of smaller corporations, whilst not impacting the way that their websites run. In times gone by, the only option for you would involve storing your data on a piece of physical hardware – these types of services are still available, as you can see from the other options listed.

There are few services in the modern technical world which can match the level of cyber security which is apparent in cloud-based systems. Due to the fact that they are based solely on the internet, without adequate protection they would be targeted by those with nefarious intentions. Not only will state-of-the-art firewalls be in place, but virtual LANs mean that sensitive client data cannot be accessed by unauthorised parties. Problems relating to malware will not be something that you will lose sleep over, and you can be sure that this will probe to be invaluable. A little-known fact that will also put your mind at ease is that you are capable of integrating bespoke software that has been designed in-house. – Read more

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As offices close due to COVID-19, we all need ways to make working from home easier

If you usually work in a city centre office, then it is likely you have been working from home instead over the past nine months. Coronavirus has changed the working life of a lot of people, and working from home is a trend that seems set to continue in the future, even if the pandemic is resolved. Of course, you will still need to interact with colleagues, share information and perform other tasks as a team. Cloud computing allows you to do these things and more. You will also need to get into a regular working pattern, which can be hard from home since it is much harder to discipline yourself and get things done with numerous temptations or family around. Read on for some information on how cloud computing could help you work from home, and some other tips to structure your day and make sure you’re productive.

Stick to a schedule

When you are working from home and don’t have the pressure of your manager hovering over you, it can be easy to put off work. However, the more you put off work, the harder it will be to catch up. A day off can turn into a week, putting you behind schedule and annoying your manager. Building a routine is key to keeping on top of things. Set your alarm, get up on time, have a healthy breakfast, shower, then get started. If you can, have a dedicated space in your house to work from. Working sitting on your bed or the sofa can lead to you being distracted and too comfortable. Set up your home office as close to the design of your normal office as possible. Work for a set amount of time, then stop. If you don’t work from your normal office after six o’clock, don’t do it from home either. Remember, everyone needs rest and relaxation, especially in present circumstances.

Take care of mental and physical health

Your mental and physical health may be suffering due to being stuck at home during the pandemic. Take heed of the tips above and get plenty of exercise and eat well to take care of your physical health, but don’t abandon your mental health either. This is a trying time for everyone, as we are all living with the uncertainty of what may happen next, or if we or our loved ones are at risk of catching the virus. Our bodies and brains are stressed constantly, so be kind to yourself. If you are struggling, find something you enjoy, like a good book or a good bottle of wine, and spend a few hours relaxing. Take regular breaks in your workday to let your batteries recharge. Make sure you follow all government instructions in regards to the pandemic, but if you are allowed, get out and meet a friend for a walk. A bit of social interaction can do wonders for your mental health. You will find that you are not alone and lots of people are suffering too, so have a chat and get it all out.

Leave the house

Getting out of the house is essential if you work from home. It is not healthy to be stuck at a desk inside all day, and some fresh air will reinvigorate you, clear your head and help you sleep better. You could start doing some exercise during the day to break up your work schedule a little. Going for a run at lunchtime is even better than a walk, as it will burn even more calories and use up some energy. – Read more

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Does Your Web Host Location Matter for Google & SEO?

For many, your online website is the storefront for your business. In these always-online times, businesses have come to rely more on the internet to bring in new customers and grow. 

In order to bring customers to your website however, your website needs to be found by people easily. You’ll already know through personal experience that search engines are how people find websites nowadays. The key to getting your website seen by more people, and getting higher in the search results, is Search Engine Optimisation, or SEO.

There are many factors that Google considers when determining a website’s position in the search rankings – far too many to list here! Some of them are obvious, for example how quickly a website loads will impact the search rankings. Some factors however, are not as obvious.

One of these factors that’s often overlooked is your server location, or where your hosting provider houses their servers. In this blog post, we’re going to take a look at how your web host’s location affects your website’s SEO performance.

What is server location?

Server location is the geographical location of the data centre where your website is hosted. There are thousands of data centres across the world, and usually your hosting provider will utilise a data centre in one location to hold a number of servers. The location of this data centre isn’t related to where you yourself are located – it can be anywhere in the world.

Let’s take our own data centre as an example. Our data centre is located in Maidenhead, United Kingdom. We’ve chosen this location as it’s geographically close to where our customers are typically based – meaning it’s quicker to access our services for UK customers, than if our data centre was based abroad.

But that doesn’t mean that you have to use a data centre based near you. In fact, many hosting providers operate in the US while their customer base is located in the UK. You can utilise a data centre located anywhere, and this is very common for areas that may not have the capabilities to maintain a good data centre.

Using a data centre that’s located very far away from you can cause you some significant problems however. Let’s take a look at exactly what problems you may be faced with, in this type of situation.

Does server location have an impact on my website’s speed?

Every time you access your website, the data is being transferred from the server in the data centre, across the internet, finally reaching your device. Now it’s easy to forget about this whole process, as we’re all used to accessing everything instantly. But when considering website speed, it’s important to take into account the geographical location of the data centre being used.

In short, the answer to the question is yes – your server’s location does indeed have an impact on your website’s speed. When you take into account the process of loading a web page, it becomes easy to see why this is the case.

Let’s put this into an example for the sake of clarity. Say your website is being hosted on a server in the USA, but you’re accessing the website from the United Kingdom. You’ll almost always find that the website will take slightly longer to load, compared to a website on a server in the UK. In short, the further away you are geographically from the data centre, the longer your device will take to fetch the website data.

Being closer to the data centre means that the data from the server can be fetched more quickly, as it doesn’t have a far distance to travel over the internet. The inverse can be said for situations when you’re located far away from the data centre. – Read more

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