11 Growth Hack Tips to Grow Your SaaS Company

My Post (14)The SaaS business model is one that has been gaining considerable momentum in recent years. The need for useful services and innovative marketing strategies has become the need of the hour. Knowing how to hack your SaaS business growth is key.

63% of businesses prefer SaaS because of more flexibility to changing marketing conditions and 58% due to business continuity.

80% of businesses use at least one SaaS application. Although these statistics look promising, you need to realize that a company needs to keep growing if it wants to survive.

So, how do you grow your SaaS company in a way that will not just help you stay afloat, but keep you way ahead of your competition?

In this article, we’ll talk about the main aspects you need to focus on to grow your SaaS business. We’ll also dive into some super useful growth hacks that will help you acquire an active audience, turn them into customers, and expand your business.

Are you excited? Let’s start!

Keys to Grow Your SaaS Company

There are three main contributing factors to SaaS business growth:

  • The size of your target audience
  • The average revenue per user (ARPU)
  • Your churn rate.

To scale your SaaS business, you need first to understand these factors on a deeper level.

1. Target Audience

You need to build a substantial audience before you plan to make any business from them. Gone are the days when a couple of generic ads about your business would convince your audience.

So what do you need to do to grow your audience? For starters, identify your target customer. There’s no use having a huge audience when not one of them is very likely to invest in you.

Figure out your customer’s challenges and create a niche tool that can help them tremendously in one or more aspects of their business. Remember, you can never be all things to all people.

Determine who you are going to help and how.

2. Average Revenue Per User (ARPU)

The untold truth about growing your business and significantly increasing your revenue is this:

Understand your customer’s value.”

Realizing the worth of each customer will help you:

  • Streamline your marketing efforts
  • Set realistic revenue goals
  • Determine what ways you can implement to increase your overall revenue

The simplest way of calculating how much a customer is worth to you? The average revenue per user.

ARPU tells you the average amount of revenue each user of your service generates for you. You calculate it by dividing the total amount of revenue generated during a specified period by the number of active users in that period.

3. Customer Churn Rate

Customer churn is when your existing customers stop doing business with you for whatever reason.

Although it may sound painful, the hard fact is that every company (no matter how big or small) has a customer churn rate. Once you’ve let that sink in, it’ll be a lot easier to handle.

The first step to addressing customer churn is by finding out what that means for your company. Are you going to measure it by the number of canceled subscriptions? Or by the number of closed/ inactive accounts?

Once you’ve found a way to calculate the churn rate for your business, you can move on to fixing the issue.

What are the Ways To Help Grow Your SaaS Company?

Now that you have understood the importance of identifying your target audience, realizing the value of each customer, and measuring your churn rate, let’s move on to the growth hack tips for your SaaS company.

Here is a list of things you can do to grow your target audience, increase your ARPU, and significantly lower your churn rate. – Read more

Learn More About Liquid Web

VPS vs Dedicated Servers – Which should you choose?

My Post (16)When researching various hosting providers and plans to choose from, you will have probably come across many different kinds of hosting models such as cloud servers, dedicated servers, Virtual Private Servers (VPS), or shared hosting. While any of these plans would likely fulfill your needs, it’s still important to choose the service that would suit your requirements while not costing you too much.

Most starter websites would be suitable for a shared hosting plan, but if you’re hosting many websites, specialised applications, or you require a specific hosting environment, then you’re going to need something different.

In many scenarios this will leave you with two feasible options – VPS Hosting, or a Dedicated Server.

But before making a decision going forward with a hosting plan, it’s important to familiarize yourself with the differences between VPS hosting and a dedicated server, so that you can better understand which plan would be more suitable for you.

In this post we aim to explain what web hosting is, the differences between VPS Hosting and Dedicated Servers, and how to decide which type of hosting is more suitable for you.

An Introduction to Hosting

If we want to gain a better understanding of the differences between VPS plans and dedicated servers, we need to first comprehend the fundamentals of how web hosting itself works.

A web host is how and where your website lives. The way this works is your domain name gets assigned to a web hosting package which is actually server space. The server is owned by a hosting company who manages the server for you.

Web hosting is essentially the server space that a web host provides, which holds your website and allows users to access it over the internet.

Your web hosting account isn’t just limited to serving websites to visitors however. We find that many of our VPS and Dedicated Server customers implement applications, development work, or specialized software – instead of a website.

In other words, your web host provides your web hosting.

It’s important not to mix the two up, so here’s a distinction between the two:

  • A web host is a business that provides the technologies and services needed for your website to be viewed on the Internet.
  • Web hosting refers to the product of hosting itself, which is essentially rented space on a server in return for a monthly or annual fee.

Without web hosting, your website wouldn’t be accessible to the rest of the internet. Having a domain name and good web hosting is essential for any website to succeed.

Now that we’ve covered the fundamentals of web hosting, let’s go over exactly what VPS hosting and Dedicated Servers are.

What is VPS Hosting?

A Virtual Private Server, or VPS, is a virtual machine that gives all the features of a full dedicated server within a fully virtualized environment.

With a VPS server, there will be one physical controlling server, which is then separated into virtual partitions which can then be treated as individual systems. Each virtual server has it’s on resources, storage space, memory, and operating system. You can have a number of virtual private servers on one physical server and it is possible to have different operating systems for each VPS.

Customers can typically select the operating system, memory, storage capacity, and processing power of their VPS plan. This can then often be upgraded or downgraded at any time; since the physical hardware doesn’t need refitting, the resource limits can be easily and quickly changed.

VPS plans are an excellent choice for any growing business that combines the affordability of shared hosting with the improved features and benefits of dedicated hosting – without the higher costs and additional technical knowledge necessary. VPS plans don’t typically require much technical know-how, since the virtual server is configured by the hosting provider, so it’s often easier to use for beginners or teams who don’t have dedicated IT staff. – Read more

Learn More About UKhost4u

What To Look Out For In A Reseller Hosting Account

My Post (4).pngIf you are an upcoming web designer, it’s likely that you are keen on expanding your services so that you can continue to be successful. If you didn’t know already, which is unlikely as a web designer, all websites need to be powered through a web host so that they can remain online and visible for the public.

Going back to web designers as an example, they can also offer web hosting to some degree through a reseller hosting package, but before you go with any web hosting provider, here are a few things to keep an eye out for when setting up a reseller account.

An overview of reseller hosting

Before we go any further, it might be worth clarifying what reseller hosting in the UK really means. Reseller hosting is essentially when you purchase the bandwidth, disk space and all else commonly within a hosting package from a hosting company, but proceed to sell it onto your own customers or a third party. As mentioned, this is ideal for website developers, as it means that they design the website, as well as proceed to sell them hosting packages to generate more business and money for themselves.

High uptime rates

Having said that, when you are looking around for reseller hosting in the UK, it’s important not to choose a provider based just on the price. The first, and often most critical component to look at is their uptime rate. For reference, the uptime is the percentage of the time that their servers are online for, and for that reason, you should never consider a provider that has less than 99% uptime.

Custom packages that you create

Just like a normal web hosting provider would offer you multiple packages to keep you interested, it’s important that you also do the same. What we mean by this is that they should allow you to create custom packages that you create, ultimately offering several reseller plans but from one provider, even though you are the one offering the services.

Failing to offer several hosting plans yourself is likely to prevent the number of customers that you can reach, after all, clients prefer to have the option to look around different packages to see what they can obtain.

Security is essential

Unfortunately, as the internet continues to thrive, the number of hackers also does. For that reason, all reseller hosting providers must include optimal security measures within their reseller plans, otherwise, you are risking putting your client’s data at risk if their websites are secure. For reference, a few of the most common security measures that should be incorporated include daily backups, firewalls and SSL certificates amongst several others.

Technical support ready to help

You are likely dealing with enough issues as a web developer, which is why you wouldn’t want to be dealing with even more if the hosting fails with one of your new websites.

For that reason, it’s suggested to look for a reseller hosting provider that offers suitable technical support around the clock so that you aren’t left without the support you need. Ideally, the hosting provider will offer 24-hour customer support, after all, websites are active and visible throughout day and night, which is why suitable hosting support should also be. – Read more

Learn More About Catalyst2