Are you struggling to the best online survey to collect essential data and feedback from your customers, employees, or target audience? The right survey software can make all the difference. In this post, we’ll explore the best survey software on the market, providing you with a comprehensive guide to choosing the perfect solution for your needs.
Best Survey Software
Some of the leading online survey tools are:
What is Survey Software?
Survey software online survey platform is a tool that helps businesses and organizations create, distribute, and analyze surveys, questionnaires, and polls. These platforms offer various features, such as customizable templates, data analysis tools, and multiple question types, to streamline the survey creation and analysis process. Survey software can be used for various purposes, including customer feedback, employee engagement, conducting market research, and event planning.
Benefits of Survey Software
Time and Cost Efficiency
Using survey software can save businesses time and money by automating the survey creation, distribution, and analysis process. Customizable templates and pre-built survey questions make it easy to create surveys quickly, while automatic data collection and analysis eliminate the need for manual data entry and interpretation.
Customizable and Engaging Surveys
Survey software allows users to create engaging and visually appealing online surveys with custom designs, images, and question types. This helps businesses gather more accurate and valuable data by keeping respondents engaged throughout the survey.
Access to Rich Data and Insights
With survey software, businesses can gather detailed data and insights from their target audience. Advanced reporting and analytics features make it easy to identify trends and patterns, helping companies make data-driven decisions to improve their products, services, and overall customer experience.
Easy Integration with Other Tools
Many survey software platforms integrate with other business tools, such as CRM systems, marketing automation platforms, and data analytics tools. This allows businesses to seamlessly collect, analyze, and act on survey data within their existing workflows.
Survey Software Key Features
Customizable Templates
Survey software platforms typically offer a range of customizable templates for different survey types and industries. Users can modify these templates to match their branding, add images, and incorporate various question types.
Multiple Question Types
Survey software supports various question types, such as multiple-choice, open-ended, and rating scale questions. This allows businesses to gather diverse data and insights from their target audience.
Data Analysis and Reporting
Survey software provides advanced data analysis and reporting features that help users identify trends, patterns, and areas for improvement. This includes customizable reports, data filtering, and visualization of best online survey tools around.
Distribution and Sharing Options
Survey software platforms offer multiple options for distributing and sharing surveys, such as email invitations, social media sharing, and embedding surveys on websites. This makes it easy for businesses to best survey tools to reach their target audience and gather feedback.
Factors to Consider When Choosing Survey Software
Ease of Use
Consider the learning curve and user-friendliness of the survey platform. Some survey software platforms may require more technical expertise than others, so it’s essential to find a solution that fits your team’s skill level.
Customization and Branding
Choose a free online survey or software platform that allows you to customize the survey’s appearance and content to match your brand identity.
Integration Capabilities
Ensure the survey software you select integrates seamlessly with your existing business tools, such as CRM systems, marketing automation platforms, and data analytics tools.
Scalability
As your business grows, you may need to create and distribute more surveys to a larger audience. Choose a survey software platform that can scale with your business and handle increased survey volume and complexity.
Data Security and Privacy
Ensure the survey software platform you choose adheres to data security and privacy standards, such as GDPR and HIPAA. This is particularly important when collecting sensitive data from respondents.
Survey Software Use Case Examples
Customer Feedback
A retail company uses survey software to gather feedback on customers’ shopping experiences, helping them identify areas for improvement and enhance customer satisfaction.
Employee Engagement
A large corporation deploys survey software to measure employee engagement, identify workplace issues, and develop strategies to improve company culture and employee satisfaction.
Market Research
A startup uses survey software to conduct market research, gathering insights on their target audience’s preferences, needs, and pain points to refine their product or service offerings.
Event Planning
An event management company employs survey software to collect feedback from attendees, helping them improve future events and better meet the needs of their clients.
Academic Research
Researchers and educational institutions use survey software to gather data for academic studies, enabling them to analyze trends and draw conclusions based on respondents’ feedback.
Potential Survey Software Problems
Inadequate customization options may limit the ability to create engaging and visually appealing surveys.
Some survey software platforms may have limited integration capabilities, making it difficult to connect with existing business tools.
Free or low-cost survey software may have limited features, restricting the ability to create complex surveys or gather in-depth data.
Privacy concerns may arise when collecting sensitive data, especially if the survey software platform doesn’t adhere to proper data security and privacy standards.
Survey Software Costs
The costs associated with survey software can vary depending on factors such as the platform’s features, number of users, and the volume of surveys distributed. Pricing models may include:
Free plans with limited features, ideal for small businesses or individuals with basic survey needs.
Monthly or annual subscription plans, offering a range of features and scalability for businesses of different sizes.
Custom enterprise plans, tailored to the specific needs and requirements of larger organizations.
In addition to licensing fees, businesses should consider the time and resources required for training and onboarding users onto the platform.
Current Survey Software Trends
Current trends in survey software include increased focus on user experience, mobile optimization, and AI-driven data analysis. Additionally, there is a growing emphasis on data security and privacy, as businesses and users become more aware of the risks associated with data collection and storage.
How We Choose The Best Survey Software
Selecting the right online survey tool or software for your organization can significantly impact the quality of data and insights you collect. With a variety of options available in the market, it can be challenging to choose the best one for your needs.
To simplify the decision-making process, we’ve conducted extensive research and analysis to identify the top survey software companies in the industry.
Our methodology for selecting the best survey software vendors is based on several key factors. First, we considered the functionality and features offered by each software, including customizable templates, multiple question types, data analysis and reporting, and distribution and sharing options.
Second, we evaluated the user interface and ease of use, as well as the level of customization and integration with other business systems.
We analyzed customer reviews and feedback on Serchen, as well as G2 and Trustpilot, to gauge user satisfaction and the level of support provided by each vendor. Additionally, we took into account the pricing and affordability of each solution, as well as the level of customer service and support offered.
By considering these factors, we’ve identified the top survey software vendors that offer the most comprehensive, user-friendly, and cost-effective solutions for organizations looking to gather valuable insights and drive business success.
Top 5 Survey Software Providers
SurveyMonkey
Founded in 1999 SurveyMonkey is a popular online survey software platform that offers a wide range of free online survey tools, templates, question types, and data analysis tools.
Features:
Customizable templates
Multiple question types
Advanced data analysis and reporting
Integration with popular business tools
Mobile optimization
Pros:
User-friendly interface
Extensive template library
Robust data analysis capabilities
Strong integration options
Cons:
Limited customization on lower-tier plans
Can be expensive for advanced features
Support Available:
Online help center
Email support
Phone support (for higher-tier plans)
Live chat (for higher-tier plans)
Best suited to:
Small to large businesses
Market researchers
Event planners
Educational institutions
Pricing from:
Free basic plan
Paid plans starting at $25 per month
Ave Rating on: (Serchen, G2, Capterra, Trustpilot):
Aggregate score: 4.3/5
Typeform
Typeform was founded in 2012 and is a survey software platform known for its unique and engaging online survey tools and designs that focus on user experience and interaction.
Features:
Customizable, interactive survey designs
Multiple question types
Logic branching and question piping
Integrations with popular business tools
Mobile optimization
Pros:
Highly engaging survey designs
Easy-to-use interface
Good customization options
Strong integration capabilities
Cons:
Limited data analysis tools compared to competitors
Can be expensive for advanced features
Support Available:
Help center
Email support
Live chat support (for higher-tier plans)
Best suited to:
Small to medium-sized businesses
Customer feedback and market research
Design-conscious organizations
Pricing from:
Free basic plan
Paid plans starting at $35 per month
Ave Rating on: (Serchen, G2, Capterra, Trustpilot):
Aggregate score: 4.6/5
Qualtrics
Founded in 2002, Qualtrics is an enterprise-level survey software platform that offers advanced survey creation, distribution, and data analysis capabilities.
Features:
Customizable templates
Multiple question types
Advanced data analysis and reporting
Integration with popular business tools
Mobile optimization
Pros:
Highly customizable surveys
Scalable for large organizations
Strong integration options
Cons:
Can be expensive for small businesses
Steeper learning curve compared to competitors
Support Available:
Online help center
Email support
Phone support
Dedicated account management (for higher-tier plans)
Best suited to:
Large enterprises
Academic institutions
Market researchers
Complex survey needs
Pricing from:
Custom pricing based on needs and requirements
Ave Rating on: (Serchen, G2, Capterra, Trustpilot):
Aggregate score: 4.5/5
Google Forms
Founded in 2008, Google Forms is a free, simple online survey and software platform that integrates seamlessly with other Google services, making it a popular choice for basic survey needs.
Features:
Customizable templates
Multiple question types
Basic data analysis and reporting
Integration with Google Workspace
Mobile optimization
Pros:
Free to use
Easy-to-use interface
Integration with Google Workspace
Good for basic survey needs
Cons:
Limited customization options
Limited data analysis capabilities compared to competitors
Support Available:
Online help center
Google Workspace support
Best suited to:
Individuals and small businesses
Basic survey needs
Google Workspace users
Pricing from:
Free
Ave Rating on: (Serchen, G2, Capterra, Trustpilot):
Aggregate score: 4.7/5
SurveyGizmo (now Alchemer)
Founded in 2006, SurveyGizmo, rebranded as Alchemer, is a survey software platform that offers a range of survey creation, distribution, and data analysis tools for businesses of all sizes.
Features:
Customizable templates
Multiple question types
Advanced data analysis and reporting
Integration with popular business tools
Mobile optimization
Pros:
User-friendly interface
Good customization options
Strong data analysis capabilities
Scalable for different business sizes
Cons:
Can be expensive for advanced features
Limited template library compared to competitors
Support Available:
Online help center
Email support
Phone support (for higher-tier plans)
Best suited to:
Small to large businesses
Market researchers
Customer feedback and employee engagement
Pricing from:
Free basic plan
Paid plans starting at $49 per month
Ave Rating on: (Serchen, G2, Capterra, Trustpilot):
Aggregate score: 4.4/5
Survey Software FAQ
What is survey software?
Survey software is a tool that enables users to create, distribute, and analyze surveys for a variety of purposes, such as gathering customer feedback, employee engagement, market research, or academic studies.
How much does survey software cost?
Survey software costs can vary depending on factors such as the platform’s features, the number of users, and the volume of surveys distributed. Some platforms offer a free version or basic plans with limited features, while others provide paid plans ranging from $25 to several hundred dollars per month.
What are the benefits of using survey software?
Benefits of using survey software include the ability above online survey tools to create engaging and customized surveys, gather valuable insights and data from respondents, streamline data collection and analysis processes, and improve decision-making based on data-driven insights.
Can survey software integrate with other business tools?
Yes, many survey software platforms offer integration options with popular business tools such as CRM systems, project management tools, and communication platforms.
What should I consider when choosing survey software?
When choosing survey software, consider factors such as the platform’s features, ease of use, customization options, data analysis capabilities, integration options, scalability, and pricing.
What are some common survey software features?
Common survey software features include customizable templates unlimited surveys, multiple question types, data analysis and reporting tools, distribution and sharing options, and integration with other business systems.
How can survey software improve my business?
Survey software can improve your business by helping you gather valuable insights from customers, employees, or other stakeholders, identify areas for improvement, make informed decisions based on data-driven insights, and track the success of initiatives and campaigns over time.
Is survey software secure?
Most reputable survey software platforms take security seriously and implement various measures to protect user data, such as data encryption, secure storage, and compliance with data privacy regulations like GDPR. However, it’s essential to review each platform’s security features and policies before making a decision.
Can I use survey software on mobile devices?
Yes, many survey software platforms offer mobile-optimized surveys, allowing respondents to access and complete surveys on their smartphones or tablets. Some survey tool platforms also provide mobile apps for survey creation and management.
How do I create a survey using survey software?
Creating a survey using survey software typically involves selecting a template or starting from scratch, customizing the survey’s design and questions, setting up any relevant logic or branching, and configuring the survey tools distribution and sharing options.
Honorable Mention
There are several other survey software platforms worth considering:
For even more choices, visit the survey software category page on Serchen.
Survey Software Tips and Practices
Set clear objectives for your survey to ensure you collect the data you need.
Keep your survey concise and focused to improve response rates.
Use a mix of question types to engage respondents and gather diverse data.
Utilize logic branching and question piping to personalize the survey experience.
Test your survey on various devices and browsers to ensure a smooth experience for respondents.
Leverage survey software integrations with other business tools to streamline workflows.
Monitor and analyze survey results in real-time to make data-driven decisions.
Ensure data privacy and security by reviewing the survey software’s security measures and policies.
Utilize pre-built survey templates to save time and maintain consistency.
Follow up with respondents to thank them for their participation and share the results or outcomes of the survey.
Conclusion
Selecting the right survey software can significantly impact your ability to gather valuable insights and make data-driven decisions. While platforms like SurveyMonkey, Typeform, Qualtrics, Google Forms, and SurveyGizmo (Alchemer) offer a variety of features and benefits, it’s crucial to consider your unique business needs and budget when making a decision free online survey tool.
Consider other software categories that can complement your survey software, such as CRM, project management, and communication tools, which can be found on serchen.com.
