Cisco buys July Systems to bring digital experience to the real world

Customer experience management is about getting to know your customer’s preferences in an online context, but pulling that information into the real world often proves a major challenge for organizations.

This results in a huge disconnect when a customer walks into a physical store. This morning, Cisco announced it has bought July Systems, a company that purports to solve that problem.

The companies did not share the acquisition price.

July Systems connects to a building’s WiFi system to understand the customer who just walked in the door, how many times they have shopped at this retailer, their loyalty point score and so forth. This gives the vendor the same kind of understanding about that customer offline as they are used to getting online.

It’s an interesting acquisition for Cisco,  taking advantage of some of its strengths as a networking company, given the WiFi component, but also moving in the direction of providing more specific customer experience services.

“Enterprises have an opportunity to take advantage of their in-building Wi-Fi for a broad range of indoor location services. In addition to providing seamless connectivity, Wi-Fi can help enterprises glean deep visitor behavior insights, associate these learnings with their enterprise systems, and drive better customer and employee experiences,” Cisco’s Rob Salvagno wrote in a blog post announcing the acquisition.

As is often the case with these kinds of purchases, the two companies are not strangers. In fact, July Systems  lists Cisco as a partner prominently on the company website (along with AWS). Customers include an interesting variety from Intercontinental Hotels Group to the New York Yankees baseball team.

Ray Wang, founder and principal analyst at Constellation Research says the acquisition is also about taking advantage of 5G. “July Systems gives Cisco the ability to expand its localization and customer experience management (CXM) capabilities pre-5g and post-5g. The WiFi analytics improve CXM, but more importantly Cisco also gains a robust developer community,” Wang told TechCrunch.

According to reports, the company had over $67 billion in cash as of February. That leaves plenty of money to make investments like this one and the company hasn’t been shy about using their cash horde to buy companies as they try to transform from a pure hardware company to one built on services

In fact, they have made 211 acquisitions over the years, according to data on Crunchbase. In recent years they have made some eye-popping ones like plucking AppDynamics for $3.7 billion just before it was going to IPO in 2017 or grabbing Jasper for $1.4 billion in 2016, but the company has also made a host of smaller ones like today’s announcement.

July Systems was founded back in 2001 and raised almost $60 million from a variety of investors including Sequoia Capital, Intel Capital, CRV and Motorola Solutions. Salvagno indicated the July Systems group will become incorporated into Cisco’s enterprise networking group. The deal is expected to be finalized in the first quarter of fiscal 2019. – Read more

Cisco broadens Tetration security delivery with cloud, virtual buying options

Cisco’s Tetration-V and Tetration-SaaS give businesses interested in the security-analytics platform the option of a cloud service or software that runs on virtual appliances.

Cisco has added new cloud and virtual deployment options for customers looking to buy into its Tetration Analytics security system.

Cisco’s Tetration system gathers information from hardware and software sensors and analyzes it using big-data analytics and machine learning to offer IT managers a deeper understanding of their data center resources.

Tetration can improve enterprise security monitoring, simplify operational reliability, give customers a single tool to collect consistent security telemetry across the entire data center and analyze large volumes of data in real time.

This week Cisco added Tetration SaaS, a managed cloud-based option for large organizations and Tetration-V, a software-only version of the package using a virtual appliance targeted at smaller operations.  – Read more

Juro grabs $2M to take the hassle out of contracts

UK startup Juro, which is applying a “design centric approach” and machine learning tech to help businesses speed up the authoring and management of sales contracts, has closed $2m in seed funding led by Point Nine Capital.

Prior investor Seedcamp also contributed to the round. Juro is announcing Taavet Hinrikus (TransferWise’s co-founder) as an investor now too, as well as Michael Pennington (Gumtree co-founder) and the family office of Paul Forster (co-founder of Indeed.com).

Back in January 2017 the London-based startup closed a $750,000 (£615k) seed round, though CEO and co-founder Richard Mabey tells us that was really better classed as an angel round — with Point Nine Capital only joining “late” in the day.

“We actually could have strung it out to Series A,” he says of the funding that’s being announced now. “But we had multiple offers come in and there is so much of an explosion in demand for the [machine learning] that it made sense to do a round now rather than wait for the A. The whole legal industry is undergoing radical change and we want to be leading it.” – Read more