7 Skills Every SaaS Provider Needs to Develop a Great Website

My Post - 2019-08-13T122027.244.pngThere are so many platforms out there that claim you can use them to build a high-quality website with no prior knowledge of how to do so.

Sure, you can use Squarespace or GoDaddy to claim a small amount of space on the world wide web. But will you be able to convert leads through that website? Probably not.

A professional web development team for SaaS providers is essential if you want a great website that can help you get results. If you’re just looking for a small website to put your name on the internet, then you can use a DIY solution. What’s the difference between professional web development for SaaS and the do-it-yourself method? If you don’t have these seven skills below, your website is guaranteed to be much lower quality than one that is professionally developed.

Ability to Work In HTML and CSS

How’s your coding skillset? Can you work comfortably in HTML and CSS or are you just learning? HTML is an important skill to learn as it’s used to create the documents and content on your website. It’s one of the more basic coding languages to learn and is crucial when writing headings and paragraphs or inserting links.

In order to be truly optimized for search engine rankings, it’s a good idea to include a blog on your website. This allows you to continuously produce content and increase your SEO rankings on search engine result pages. But in order to have a blog on your site, you need to know HTML inside and out.

CSS controls the layout, color, and fonts of your website. A truly professional web developer for SaaS will use well-coordinated colors and fonts with a layout that creates a great user experience. Unless you want to be stuck with the most basic of layouts and take your chances on the font, CSS is needed to help you create a well-designed website.

Deep Understanding of Website Design

Some people are inherently great at matching colors and fonts while others are a little less capable in this area. If you’re someone who has a natural talent for colors and fonts, congratulations. If you struggle with it a little more, join the club!

Website design isn’t just picking out a great color scheme or the right set of fonts. It’s designing for a beautiful and easy-to-use user experience that makes your website a pleasant site to visit. If buttons are hard to see or the font is difficult to read, you’ll receive fewer leads from your website and visitors are less likely to stay on it for long. Professionals in the web development field for SaaS know exactly what fonts will create a great user experience while also matching your company’s culture, image, and reputation. – Read more

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