5 ways to ensure a happy customer stays loyal to your brand

What is a brand without a customer? While a woman might need a man like a fish needs a bicycle, a brand needs a customer like a fish needs water. 

Happy customers staying loyal is the core of any good business. A brand without customers has no money and no future. 

Seeing as the profitability of your business lies in your loyal customers’ hands, it’s important to keep customers happy. A happy customer stays loyal to your brand and chooses you over other companies. Sure, it’s impressive when a customer buys your product; but it’s much more impressive when the same customer buys your products time and time again. 

Ensuring a happy customer stays loyal to your brand isn’t easy. Customer satisfaction and retention relies on hard work, research, and longevity. It also relies on a contact center with motivated agents and effective software, like the contact center solution from RingCentral.

The following article looks at the meaning of brand loyalty, provides tips to keep your customers coming back for more, and shows how RingCentral can help:


What is brand loyalty? 

Businesses lose $1.6 trillion every year when customers leave them. So, keeping happy customers that stay loyal to your brand is important. But what exactly is brand loyalty?

Put simply, brand loyalty is when a customer makes repeated purchases from your brand. Not only does this mean that they’re giving you money, but it also means they’re picking you over your competitors. Losing a customer is a double blow. Not only do you lose, but your competitor gains. It’s likely that your unhappy customer will take their custom to one of your leading rivals, after all. 

The best customers appreciate the service you give them and want to continue supporting small businesses. The customer relationship becomes like this when you provide an excellent customer experience and go the extra mile for your customers. 

So, brand loyalty is on you. It’s your responsibility to create a customer service experience for any customer that’s too good to turn down. But how do you do it? 


1. Boost response times 

One of the best ways to ensure happy customers and customer loyalty is to have great communication. This means creating an efficient customer service team that customers can ask questions to, raise complaints with, or give feedback. 

But it’s not enough to simply have a customer service team. Your customer support specialists need to respond to queries quickly and effectively. If a customer is left waiting too long they’ll take their custom elsewhere. 

Many companies use contact centers, where customers can easily contact agents and raise any issues. A contact center is a great way to communicate with customers and ensure that cases are resolved quickly and efficiently. 

RingCentral’s contact center solution helps boost response times. With skills based routing, CRM integration, and agent management, you can connect the right customers with the right agents and prevent long hold times. This enables you to learn more about your customers and solve their problems the first time. Plus, real-time insights mean that business owners can keep an eye on every agents’ response time.   

RingCentral’s contact center solution also allows for omnichannel flexibility, meaning that customers can choose which channels they contact you on. While some prefer to speak directly with an agent over the phone, others will opt for direct messaging or social media. 

Customer happiness occurs when customers are listened to. Simple. – Read more

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