The Best Automation Tools for eCommerce
Today, the vast majority of people use the internet when they are looking for products and services they require. That is why e-commerce businesses have become so successful, but eCommerce has become a very competitive area. You need to find a way to make your online store stand out from the crowd, and that is where marketing automation software can be helpful.
There are plenty of eCommerce marketing automation tools available, ranging from email marketing tools to social media marketing tools.
How can you find the best automation tools for eCommerce? Take a look at a few of the top eCommerce automation tools below, and consider trying out a few of these options.
1. Klaviyo
If you are looking for a way to connect with your audience, you need to use email marketing. One of the best email marketing tools available today is Klaviyo. This is one of the few email marketing tools available that has been designed specifically for e-commerce businesses. You can use Klaviyo to send personalized email to your clients, take advantage of SMS marketing, offer sign-up forms, and carry out countless other functions.
Key Features
Some of the top features Klaviyo include:
- There are hundreds of integrations available, ensuring that it will work well with other programs you use.
- There is a free option available, and you can use it until you have more than 250 contacts.
- There are templates, pre-built forms, and automation features that can help you get your campaign going in a matter of minutes.
Consider using Klaviyo to help you write a strong e-commerce marketing campaign.
2. Shopify
Shopify is one of the most popular platforms for e-commerce businesses, and it has a wide variety of automated marketing features. For example, you may want to use Shopify email, which is an intuitive program that allows you to connect with your subscribers.
It is a clean, straightforward program that has a minimalist of you, and it still provides you with the features you need to reach your target market.
Key Features
Some of the key features of Shopify Email include:
- There are dozens of email marketing templates available that you can use to customize your messages to meet your needs.
- You can set emails to send at a specific time to maximize your open rate.
- You can import customer lists from other programs into Shopify Email to streamline the process.
Consider taking a look at this program from Shopify, which works well on numerous eCommerce platforms.
3. HubSpot
HubSpot is a program that seems to be involved in just about everything when it comes to digital marketing. Now, there is a powerful e-commerce marketing automation program that can help you increase your conversion rate and boost customer loyalty.
Key Features
Some of the key features included in its automated marketing program include:
- You can design your own email marketing campaign and automated workflows from the ground up.
- You get access to features that can help you construct powerful landing pages.
- You can even offer live chat support to your visitors on your website, making it easier for them to find the answers they need.
Consider taking a look at HubSpot if you want to improve the results of your eCommerce marketing campaign.
4. Campaign Monitor
Another option you might want to consider for eCommerce marketing automation software is Campaign Monitor. This is a tool that is known for being incredibly easy-to-use while providing features that are appropriate for just about every industry. It is one of the premier email marketing services among marketing professionals because of its gorgeous user interface and customizable features.
Key Features
A few of the key features to keep in mind include:
- It provides a significant emphasis on transactional emails, which will help you keep your customers in the loop.
- With access to customizable marketing emails with a visual journey designer, you can increase your conversion rate and generate more revenue.
- There are drag-and-drop editors that make it easy for you to build your own custom emails from the ground up.
Consider checking out Campaign Monitor, which is free to install.
5. Mailchimp
For more than 20 years, MailChimp has been one of the most popular email marketing programs available. Throughout the years, MailChimp has honed its design to maximize the value you get out of every email. There is a free plan available for up to 2,000 contacts, and there are customizable features you can use to maximize the value of your email marketing campaign.
Key Features
Some of the top features provided by MailChimp include:
- There are hundreds of templates you can use to distribute emails to your target market.
- You get access to SMS marketing features.
- There is a dragon drop editor that makes it easy to design emails and landing pages.
Consider exploring everything that comes in MailChimp, and use it to construct a strong email marketing campaign.
6. Iterable
Another popular growth marketing platform you might want to consider is called Iterable. This is a program that can help you develop strong relationships with your customers while also developing personalized experiences across multiple marketing channels.
Key Features
Some of the key features provided by Iterable include:
- You get access to an intuitive email and SMS marketing platform.
- You can centralize all of your data in one place, making it easier for you to figure out what is working and what is not.
- The program comes with a variety of integration that allows it to work well with other tools you might use.
Take a closer look at how Iterable can help you improve the performance of your eCommerce marketing campaign.
7. Emarsys
Customer engagement is more important today than it has ever been in the past, and you should consider using Emarsys. This is a great program for medium eCommerce businesses that are looking for a new eCommerce marketing platform that provides access to more features.
Key Features
A few of the key features that come with this program include:
- You get access to a personalization and then that can help you develop strong relationships with your customers.
- You have customer lifecycle management tools that make it easier for you to move your leads down the funnel.
- This program will work well on multiple marketing channels, allowing you to construct a comprehensive e-commerce marketing campaign.
Consider exploring all of the features provided by Emarsys and see why eCommerce marketers love it.
8. Listrak
You may also want to consider using Listrak, which provides you with access to account managers that can help you get the most out of every feature. This is a customer engagement platform that can help you improve the experiences of your visitors, maximizing engagement and customer lifetime value.
Key Features
A few key features that come with Listrak include:
- You get access to a wide range of efficient email marketing and SMS marketing features.
- You can provide personalized product recommendations to your customers.
- A dedicated account manager can help you interpret the data and figure out how you can get the most out of the program.
If you want someone who will work with you to maximize your benefits, consider using Listrak.
9. Dotdigital
You need to develop deeper relationships with your customers if you want to get the most out of your eCommerce business. Dotdigital is a marketing automation platform that can help you use the data to personalize your interactions with your visitors.
Key Features
A few of the key features to keep in mind include:
- You get access to social and search retargeting.
- You can make product recommendations to your visitor’s based on your prior interactions.
- With landing page optimization, you can boost your conversion rate.
Consider taking a closer look at DotDigital.
10. Sender
Both email and SMS marketing campaigns can be helpful, but you need to bridge the gap between them. Your target market interacts differently with emails and SMS messages, and Sender can help you move your subscribers down the sales funnel.
Key Features
Some of the features you will get with this program include:
- You can take advantage of newsletter opt-in forms.
- There is a drag-and-drop editor that makes it easy for you to customize your content and handle marketing tasks to improve your customer journey.
- You can even use push notifications to keep your brand at the front of your target market’s mind.
If you need an intuitive, affordable email marketing solution, consider exploring Sender.
11. ActiveCampaign
If you need an email marketing program that is easy to use, you need to take advantage of ActiveCampaign. This is a program that works well for large businesses and e-commerce stores that are just starting out. There are more than 500 automations you can use to launch your campaign, and there are more than 850 integrations you can use to connect all of your business tools together.
Key Features
Some of the key features of ActiveCampaign include:
- It will use your eCommerce store and customer data to send personalized email to your customers that will drive future sales.
- You get access to more than 125 email templates tailored to the prior interactions you have had with certain customers.
- You get access to SMS marketing tools and Google Analytics integrations.
ActiveCampaign has become one of the most popular email marketing automation tools on the market today.
12. Keap
Digital marketing automation impacts sales, and Keap provides you with a comprehensive CRM and marketing automation platform that can help you grow your business. Keap comes with one-on-one onboarding and 24/7 live chat support to make it easier for you to get the most out of the platform.
Key Features
A few of the most important advanced features include:
- You can use advanced tools to build your own automations.
- You can A/B test different marketing campaigns.
- You can segment your audience to help you increase your conversion rate.
If you need a comprehensive tool that can help you improve your social media campaigns, consider using Keap.
13. Hunch
If you need a creative marketing strategy for your eCommerce website, Hunch might be the answer. This is a program that places your customers’ journeys in unique contexts to drive engagement through social media, such as Facebook and Instagram.
Key Features
A few of the most important features of this eCommerce automation tool include:
- You get access to powerful video and image templates that can help you increase engagement rates.
- You can A/B test your marketing campaigns.
- This eCommerce automation program provides you with custom reporting and data analytics.
If you want to improve the performance of your paid social media marketing campaigns, consider using this marketing automation tool to help you.
14. Drip
Drip is a popular e-commerce marketing automation tool because it focuses on behavioral automation triggers. This program provides you with SMS and email marketing tools along with A/B testing and audience segmentation features that can help you maximize your conversion rate. It will even provide you with tailored campaign recommendations that could help you extract more revenue from each visitor.
A few of the key features to keep in mind include:
- This program comes with dragon drop design tools to make the process of eCommerce automation easy.
- There are plenty of email templates that are responsive on mobile devices.
- With a single click, you can integrate Drip with other platforms, such as Shopify.
If you want to get started with Drip, consider exploring the 3-day free trial. Get familiar with the features, and decide if this program is right for you.
15. Omnisend
Omnisend has been one of the top-rated email marketing programs for a long time, and it is trusted by tens of thousands of eCommerce merchants. It comes with intuitive, pre-built automation workflows and marketing features that do not require any coding knowledge.
All of the subject lines, messages, and settings have been designed to help you get your campaign up and running right away.
Some of the top features include:
- You can generate automated email campaigns that address new subscribers, cart abandonment issues, and customer feedback concerns.
- The program comes with a drag-and-drop email builder to make it easy for you to customize your emails to meet your needs.
- You can also include automatic coupon codes and product-picker suggestions for cross-sell and upsell opportunities.
Consider using Omnisend to help you market your eCommerce business.
Find the Right Tools for Your ECommerce Business
These are just a few of the many automated marketing tools that could help you grow you eCommerce business. Be sure to consider the features of each option carefully before you decide what is right for your online store. The right tool could help you save time and generate more revenue!
