Posted on: - by Robyn Smith
We’ve already covered how you can use Pinterest.com as part of your online marketing strategy, so I thought it would be good progress to take that idea one step further and give you some tips on how you can connect Pinterest together with the rest of your social media accounts, as well as your website.
Although it might seem like a bit of a basic concept, if you’ve got a good grasp of what all the different settings do and how you can create appropriate links to your account then you’ll be able to asses which ones will benefit your social media and marketing efforts.
Connecting Pinterest.com with your Facebook Page
The biggest and easiest way to connect your Pinterest account and your Facebook account is to activate the ‘Add Pinterest to Facebook Timeline’ feature within the ‘Settings’ tab of your Pinterest profile.
Once activated, this feature will share any pinboards you follow/create, pinners you follow and most other activity on Facebook. However, there’s a slightly different way for you to share out your repins as this isn’t done automatically.
You’ll notice in your Settings that there’s another Facebook option called ‘Link to Facebook’, this actually does a couple of different things. The first thing it does is post a link to your connected Facebook account on your profile, the second thing it does is allow you to share repins quickly.
You can see from the picture that when you go to repin something you’re given the option to tick a box and share it to Facebook (and Twitter). You won’t get this option if you don’t link your accounts. It might not be auto-posting but it’s not exactly an inconvenience.
Connecting Pinterest.com with your Twitter Profile
The same option is also available to Twitter and is accessible in the same way. Activate the ‘Link to Twitter’ setting and you’ll get a link to your Twitter account on your profile as well as an option to share our individual repins from the repin screen (above).
Unfortunately, there’s not a way for you to Tweet out entire pinboards without just Tweeting out the link, but again, it’s not too much of an inconvenience to copy and paste the link if you’re happy to do it that way. You also don’t currently have the option to auto share your follows etc. as you can with Facebook’s ‘Add to Timeline’ option, however, I would image both of these will be options in the future.
Connecting Pinterest.com with your Website
There are a couple of different buttons you can use to connect your Pinterest.com account to your website, and even an image you can download for things like email signatures.
The ‘Follow Button’ works in a similar way to Twitter’s Follow button and subscribes users to your pins and pinboards. Once they’ve clicked the button they’ll see your pins on their homepage. Theres a few different types of button you can have as you can see from the picture and clicking on each one brings up its individual code. Pinterest.com says that they’ve been designed in those sizes to help webmasters incorporate them into headers and sidebars.
The ‘Pin It Button’ is a little more complicated as it allows you to specify a particular image on a page that you’d like to pin. You need to fill in the form in order to generate the code (I’ve filled in an example so you can see how it should look).
If you have multiple images on the page that you’d like to make pinnable there’s an advanced option which brings up a longer, more customisable bit of code. Although, webmasters/developers will probably step in at this point, so if you’re just the marketer or content manager then I’d guess it’s not your job to make sure this works.
The ‘Pinterest Logo’ is the final way for you to connect your website with your Pinterest.com account. There’s two different logo’s for you to choose from and the beauty of using an image is that you can link it to whichever part of your account you want.
Like I mentioned earlier, buttons are probably a better idea if you want to get followers but if you want to link to your account from your email signature or from a newsletter then using the logo and pointing it to your profile could work really well.
So those are the main ways you can connect your Pinterest.com account to your website and your social networks. If you want a little more detail on how you can use Pinterest.com for marketing check out our post: Using Pinterest.com as Part of Your Online Marketing Strategy.
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