Whether you’ve just started experimenting with AdWords or you’re a long time veteran, you will appreciate the importance that Google’s quality score plays on your AdWords campaigns. The higher the quality score of your ad groups, the lower the prices of your CPC’s will be. It also means that your ads will receive a more prominent placement on the search results page, so it’s vital that you constantly strive to keep your quality score high. That, unfortunately, is easier said than done but if you’re finding that your scores are a little on the low side there are a handful [Read the Rest]

Content might not be king any more but that doesn’t mean it’s been booted out of the kingdom altogether. Businesses shouldn’t be fooled into thinking that content marketing is a waste of time and the Venn diagram, courtesy of SEOmoz, shows that even though content marketing is now sharing the limelight with Technical SEO and Social Media, it’s still very much a part of any optimisation strategy. To really maximise your content marketing, whether it be via blog posts, news items, press releases, or email marketing, there are a few steps you can take to make sure you get off [Read the Rest]

I’ve had a Pinterest.com account for about a year now, so I was quite surprised to see that it’s becoming such a phenomenon recently. Personally, I don’t think I’m particularly utilising it to the best of its ability; while I like to think I’m somewhat creative, my internet habits tend to drift towards tech news sites and blogs, and I rarely find myself in a position where I need to ‘pin’ a remarkable image. However, I do go on the site from time to time and on each visit my homepage is flooded with stunning images from my graphic designer, [Read the Rest]

Many people feel that the design of an advert; the effort and skill that goes into producing it as well as the aesthetics of it, is the most important factor when it comes to marketing products online. While design is undoubtedly a vital part of online advertising, the substance behind it, (the content) is equally, if not more important. The design of your ad will grab your audience’s attention but it is your content that will pull them in. Ad copy is, of course, completely subjective and although there are no strict rules as to how you should write your [Read the Rest]

PPC advertising can take a while to get your head around if you’ve never had a go at it before, but once it clicks it can be one of the best steps in online advertising you’ll ever take. It’s often better if you start out with a low cost PPC campaign as picking keywords, writing copy and correctly managing your analytics won’t always go right the first time, in fact it definitely wont. However, once you move on up to bigger and better campaigns you’ll start seeing just how valuable PPC can be. There will always be risks in any [Read the Rest]