If you’ve ever ventured into the world of online advertising, whether be as a provider of the service or as a customer, I will bet my house that you’ve come across someone complaining that their conversion rates are low (and of course, it’s never their fault). Whether that conversion is watching a video, filling in a form, or even making a purchase, there will always be advertisers who will place the blame on anyone and everyone before they turn to their own marketing/site/advert as the source of the problem. I’m not saying that all advertisers are stubborn and try and shaft [Read the Rest]