There’s no denying that online advertising is proving to be a prominent form of advertising as we advance the technology we use. Everyone’s giving it a go, whether it is a novice dabbling with AdWords or an enterprise company outsourcing to a professional online advertising agency. It doesn’t matter at which level your advertising knowledge is at, you’ll always need a solid foundation to your campaign that only you can build. So here are the 10 steps (some optional) to creating an online advertising campaign from the ground up! Step 1: What do you want to achieve? First and foremost, [Read the Rest]

Infographics are totally ‘in’ at the minute, there’s no doubt about that. We love looking at them, we love (trying to) create them, we love learning from them, and most of all, we love sharing them. Personally, I think they’re great because of the impact they can have on my ability to take in, and appreciate, factual information (most infographics are used to show the impact of something or how something has grown/declined over time). So one day I was looking at a really cool infographic, this one in fact, and starting wondering why this infographic was working for me. [Read the Rest]

I’m a very strong believer in the idea that trust in a brand can be enough to retain customers. I also believe that your website, the images used and the message you portray, plays a big part in creating and nurturing that trust. My job role has me looking at tonnes of websites every day so I’ve become pretty good (and quick) at deciding which companies I like, and which I don’t, based on their websites. Here are some things I’ve found that can really make me put my trust in a brand, as well as a couple of things [Read the Rest]

Whether you’ve just started experimenting with AdWords or you’re a long time veteran, you will appreciate the importance that Google’s quality score plays on your AdWords campaigns. The higher the quality score of your ad groups, the lower the prices of your CPC’s will be. It also means that your ads will receive a more prominent placement on the search results page, so it’s vital that you constantly strive to keep your quality score high. That, unfortunately, is easier said than done but if you’re finding that your scores are a little on the low side there are a handful [Read the Rest]

When it comes to online advertising you’re spoilt for choice with the variety of positions and types of ads available, the only hard part is picking one. Firstly, you need to be aware of which types of on-site ads are out there, then you’ll be able to weigh up which ones can help you with a successful advertising campaign. Note: This guide focuses on more ‘traditional’ on-site SEM, such as banners and text ads, rather than more contemporary advertising that integrates the use of social media, blogs etc. Text Ads/PPC: Text ads are the oldest and most basic form of [Read the Rest]