Whether you’ve just started experimenting with AdWords or you’re a long time veteran, you will appreciate the importance that Google’s quality score plays on your AdWords campaigns. The higher the quality score of your ad groups, the lower the prices of your CPC’s will be. It also means that your ads will receive a more prominent placement on the search results page, so it’s vital that you constantly strive to keep your quality score high. That, unfortunately, is easier said than done but if you’re finding that your scores are a little on the low side there are a handful [Read the Rest]

Most people will put a lot of focus on their homepage to create their identity, promote their brand and welcome their visitors – But it’s important to remember that if you do a lot of online promotion and advertising guests can come to your site from all over the place and want to get straight down to the point. Your homepage won’t always be able to help you, so designing a landing page that accommodates specific visitor needs is just as vital. If you’ve advertised an offer online, maybe for something at half off for example, you want to make [Read the Rest]